07/27/2021 | News release | Archived content
Over the past year and a half, restaurants across the country were forced to massively adapt the way they serve their customers. With the rise in safety measures due to the Covid-19 pandemic, restaurants shifted their focus to optimizing the guest experience of off-premise dining. Those who did not, may not have made it through the economic hardship of the global pandemic.
Following the height of the Covid-19 pandemic, guests have continued to embrace off-premise dining and there is data to show that this is likely not a passing fad but a way of enjoying restaurants that will only grow in prominence. Restaurants that haven't implemented a modern, native platform for serving off-premise customers are faced with the urgent question...
The only way to guarantee that your off-premise guests have the experience consistent with your brand's mission is by implementing an online-ordering and pick-up system with built-in text messaging communication. Third-party delivery and pick-up apps such as GrubHub, DoorDash, or Postmates don't allow you full control over guest satisfaction and overall quality of experience, which is particularly dangerous if you have several (or hundreds) of storefronts.
Most 3rd-party apps charge the restaurant 30% per order. Meanwhile, 70% of consumers prefer that more money from orders goes to restaurants than 3rd-party delivery apps. A modern off-premise dining experience is absolutely essential to the success of your business, but there is absolutely no reason you should give almost one-third of your revenue collected from to-go food sales to a third party.
The numbers don't lie-most restaurant guests agree that they would prefer to order directly from their restaurant of choice rather than a third-party app, as shown in the following infographic. Restaurant professionals are on the same page as consumers, with 43% of the professional population agreeing that third-party apps come between them and their customers in regards to customer experience. This is why it's important to have your own, native app so that you can connect with your customers seamlessly.
This infographic gives a look into the data to show the importance of implementing a strong off-premise strategy in your restaurants. Trust the experts in text messaging for restaurants to help you close the gaps in online ordering and takeout orders with a program built on the leading text messaging platform used by more restaurant brands than any other.