12/06/2018 | Press release | Distributed by Public on 12/06/2018 09:02
Abu Dhabi, United Arab Emirates -December 6, 2018 - WWE (NYSE:WWE) today announced a partnership with the Special Olympics World Games Abu Dhabi 2019, the biennial global sporting event featuring thousands of athletes with intellectual disabilities, which will be held in the United Arab Emirates from March 14 to March 21, 2019. WWE Superstar Sasha Banks announced the partnership alongside Special Olympics athletes and senior Special Olympics executives during a three-day tour of Abu Dhabi and Dubai.
In support of the partnership, WWE will utilize its global platforms including WWE Network, TV and pay-per-view broadcasts, live events, and digital and social media to generate awareness and support of the World Games. WWE Superstars and executives will participate in various Special Olympics events around the world, including in the Middle East, China, United Kingdom, Germany, Italy, Canada and the United States. Additionally, WWE will develop and produce promotional content, which will air during WWE live events, on WWE Network and WWE TV broadcasts as well as on Special Olympics digital and social media channels.
The 2019 World Games will showcase the power of the human spirit and highlight the abilities of athletes with intellectual disabilities. The upcoming Special Olympics World Games, which will be the largest humanitarian event ever held in the Middle East, is set to welcome more than 7,500 athletes representing 176 nations competing in 24 Olympic-style sports with the support of 3,000 coaches, 20,000 volunteers and as many as 500,000 spectators.
'A longstanding supporter of Special Olympics, WWE is an important voice in the inclusion movement,' said Khalfan Al Mazrouei, Managing Director of Special Olympics World Games Abu Dhabi 2019. 'Through this partnership, we will promote our shared vision of an inclusive and unified society for all as we look ahead to the World Games in Abu Dhabi in 2019.
'Support from WWE's Superstars will be a source of inspiration for the 7,500 athletes from around the world coming to the UAE to participate in the Games and we look forward to cheering on their successes together in March.'
'Special Olympics athletes inspire WWE Superstars and people all over the world to be the best that they can be,' said Stephanie McMahon, Chief Brand Officer, WWE. 'The passion and commitment Special Olympics athletes show to their sport, and their teammates, showcase the best traits of the human spirit. We are proud to support Special Olympics athletes as they compete on the world stage.'
WWE's relationship with Special Olympics extends beyond the 2019 Special Olympics World Games. Before launching an international partnership in 2016, WWE was the Founding Partner of the 2014 USA Games and Promotional Partner of the 2015 World Games in Los Angeles. Most recently, WWE was a Promotional Partner of the 2018 USA Games, which were held in Seattle, Washington.
About Special Olympics
Special Olympics is a global inclusion movement using sport, health, education and leadership programs every day around the world to end discrimination against and empower people with intellectual disabilities. Founded in 1968, and celebrating its 50th Anniversary this year, the Special Olympics movement has grown to more than 6 million athletes and Unified Sports partners in more than 170 countries. With the support of more than 1 million coaches and volunteers, Special Olympics delivers 32 Olympic-type sports and over 100,000 games and competitions throughout the year. Engage with us on: Twitter, Facebook, YouTube, Instagram and our blog on Medium. Learn more at www.SpecialOlympics.org.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 25 languages. WWE Network, the first-ever 24/7 over-the-top premium network that includes all live pay-per-views, scheduled programming and a massive video-on-demand library, is currently available in more than 180 countries. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
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