05/16/2018 | Press release | Distributed by Public on 05/16/2018 12:38
WASHINGTON - The American Psychological Association has named Necco McKinley as director, higher education marketing, charged with leading the team responsible for driving adoption of APA Style CENTRAL® and forthcoming products for the higher education market.
'We created this leadership role within APA Publishing to improve the reach and impact of our new digital products for educators and students,' said Senior Director of Marketing & Branding David Nygren. 'Necco brings an impressive array of accomplishments and a vast knowledge of higher education marketing to our team.'
McKinley has a strong background in educational sales and marketing. She started her career in the K-12 sector with Houghton Mifflin Harcourt (formerly McDougal Littel). Over the past seven years, she has held various marketing roles at Pearson, Cengage and McGraw Hill Education. Most recently, she was executive marketing manager at Blackboard, where she oversaw the team responsible for developing and executing the go-to-market strategy for Teaching & Learning Solutions.
APA Style CENTRAL is an authoritative and comprehensive digital resource that enables the teaching and learning of academic writing. Featuring full integration of the Publication Manual of the American Psychological Association®, APA Style CENTRAL contains quick guides, tutorials and samples to help students develop their academic writing skills. With a Learning Tools Interoperability® integration, educators can test students' knowledge by selecting from a bank of test questions or assign preformatted tests directly through a learning management system.
McKinley holds a BA in English and communications from Augustana College in Illinois and an MFA in creative writing from Columbia University. She began this new role on May 8.
The American Psychological Association, in Washington, D.C., is the largest scientific and professional organization representing psychology in the United States. APA's membership includes nearly 115,700 researchers, educators, clinicians, consultants and students. Through its divisions in 54 subfields of psychology and affiliations with 60 state, territorial and Canadian provincial associations, APA works to advance the creation, communication and application of psychological knowledge to benefit society and improve people's lives.