Tata Motors Limited

09/20/2019 | Press release | Distributed by Public on 09/20/2019 06:48

Tata Motors launches Pro Editions of its range of cars

20 September, 2019

Introduces lifestyle accessory editions this festival season starting from INR 29,999



To enhance the festive joy this year, Tata Motors today announced the launch of the Pro Editions on various models including Harrier, Hexa, Nexon, Tigor and Tiago. Customers can upgrade their Tata cars to the Pro editions by paying as little as INR 29,999.

The Pro editions have been designed keeping in mind the ever-evolving demands of the customers who want their cars to reflect their lifestyle. While on one hand they offer highly functional elements like front parking sensors, app based TPMS and wireless mobile holders, the Pro Editions will up the desirability quotient of the cars by offering features like automatic sunroof, chrome packs and ambient mood lighting to name a few. This announcement follows a few days after the launch of the 'Festival of Cars' campaign where Tata Motors is offering benefits upto Rs 1,65,000 on its range of cars.

Commenting on the announcement of the accessory package launch, Mr. S.N Barman - Vice President, Sales, Marketing & Customer Support, Passenger Vehicles Business Unit, Tata Motors said, 'To add more cheer to this year's festive season, we are delighted to announce the launch of the Pro Edition accessory packs for our valuable customers. These accessory packs will not only enhance the aesthetic appearance of our cars, but will also provide an exciting overall customer experience for all our existing new buyers. We are hopeful that these accessory packs will make this festive season more joyous for our customers, adding a dash of style and character to their cars.'

The Pro Edition will be available across all Tata Motors dealers through Tata Motors Genuine Accessories. The detailed offering for each car is as follows

Product Accessories Festive Season Price

PRO Package for Harrier

Automatic Sunroof, Sunshades, Front Parking Sensor, Mobile Holder Wireless, TPMS app based, Ambient mood lighting, Bonnet mascot, Humanity line chrome, Exhaust chrome 1,09,999

PRO Package for Hexa

Automatic sunroof, Front parking sensor, Mobile holder wireless, TPMS app based, Ambient mood lighting 99,999

PRO Package for Nexon

Sunroof pop up, Sunshades magnetic, Ambient mood lighting, TPMS app based, Front parking sensor, Vehicle tracking system 37,999

PRO Package for Tigor

Sunroof pop up, Ambient mood lighting, Sunshades magnetic, Arm rest, Vehicle tracking system 29,999

PRO Package for Tiago

Sunroof pop up, Ambient mood lighting, sunshades magnetic, Camera with display on IRVM, Amr rest 29,999

About Tata Motors

Tata Motors Limited (NYSE: TTM; BSE: 500570 and 570001; NSE: TATAMOTORS and TATAMTRDVR), a USD 44 billion organization, is a leading global automobile manufacturer of cars, utility vehicles, pick-ups, trucks and buses. Part of the USD 110 billion Tata group, Tata Motors is India's largest and the only OEM offering extensive range of integrated, smart and e-mobility solutions. It has operations in India, the UK, South Korea, Thailand, South Africa, and Indonesia through a strong global network of 134 subsidiaries, associate companies and joint ventures, including Jaguar Land Rover in the UK and Tata Daewoo in South Korea.

With a focus on engineering and tech enabled automotive solutions catering to the future of mobility, Tata Motors is India's market leader in commercial vehicles and amongst the top four in the passenger vehicles market. With 'Connecting Aspirations' at the core of its brand promise, the company's innovation efforts are focused to develop pioneering technologies that are sustainable as well as suited to evolving aspirations of the market and the customers. Tata Motors strives to bring new products that fire the imagination of GenNext customers, fueled by state of the art design and R&D centers located in India, UK, US, Italy and South Korea. Internationally, Tata commercial and passenger vehicles are marketed in countries, spread across Africa, the Middle East, South Asia, South East Asia, South America, Australia, CIS, and Russia.