10/28/2021 | Press release | Distributed by Public on 10/28/2021 05:01
Earlier this year, Air Wick partnered with the World Wildlife Fund to achieve a shared goal: restoring over a billion square feet of wildflower habitats across the globe.*
Inspired by Air Wick's brand purpose of 'Connecting people to nature', the project is a timely response to today's biodiversity crisis. Since 1970, there has been a 60% global decline in animal species, and since the 1930's 97% of the UK's wildflower meadows have been lost.
As well as boosting biodiversity by helping bees, butterflies and other species tothrive, restoring wildflower meadows gives us cleaner air to breathe.It's a cause we're especially passionate about, since we also rely on flowersto create our beautiful fragrances.
Working with the WWF across 10 global markets, we've already embarked on a wide range of conservation projects, including:
Alongside our conservation work, we're also encouraging people around the world to help us bring nature back, by turning a corner of their garden, home or local community into a nature-friendly wildflower haven. Adding native wildflowers helps to provide more food for pollinators like bees and butterflies, as well as other insects.
We can all take action for our planet. So why not take your first step today?
Link to WWF website - https://www.wwf.org.uk/wildflowers/how-to-grow-wildflowers
*WWF has partnered with Air Wick liquid electricals / scented oils and Botanica by Air Wick.