Reusable smart bag and rewards app launched to reduce single use plastics

26 April 2022: Maldives Authentic Crafts Cooperative Society (MACCS) as part of the 'EhenGotheh' project has launched the 'Plastic Noon Gotheh' Rewards App and reusable bag initiative in partnership with Dhiraagu and State Trading Organisation (STO). This is part of a Global Environment Facility Small Grants Programme and UNDP supported project which advocates for alternatives to single use plastic bags in the Maldives.

Through the 'Plastic Noon Gotheh' Rewards App, users will be able to link their reusable bags to the app and collect points every time they shop at STO. The points gained can then be used to claim rewards from telecom provider Dhiraagu and STO People's Choice Supermart.

"The reusable bags & app introduced by MACCS supports UNDP's goal to improve waste management practices and technologies and support the use of innovative, environmentally sound and alternative products for a sustainable future," said Enrico Gaveglia, Resident Representative of UNDP Maldives at the launch.