Arent Fox LLP

01/24/2022 | News release | Distributed by Public on 01/24/2022 11:10

A Warning to Home Care Agencies: Brush Up on Marketing Compliance

The article addresses key advice for home care and home health agencies regarding compliance training for their marketing teams, as marketing representatives require different training than most home care staff. This is because they come into direct contact with numerous referral providers and could be at risk of violating federal kickback regulations.

During a recent webinar sponsored by the National Association for Home Care & Hospice, Hold-Weiss asked "If you have a doctor who all of a sudden is referring 30% of your patients in a two-week time period, what happened?" suggesting this change could raise a red flag. "It could be legitimate. It doesn't necessarily have to be nefarious, but what changed? What is going on?"

She added, "If you have one outlier in marketing, then either that is one of the best marketers that has come around in years or that marketer is doing something improper."

To read the McKnights article, click here.

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