UKIE - The UK Interactive Entertainment Association

09/12/2019 | Press release | Distributed by Public on 09/12/2019 01:08

Ukie responds to Digital, Culture, Media & Sport Committee: Immersive and addictive technologies report

Dr Jo Twist OBE, CEO of UK Interactive Entertainment said in response to the DCMS Immersive and Addictive Technologies Inquiry report :

'The video games industry has always, and will continue to, put the welfare of players at the heart of what we do. We will review these recommendations with utmost seriousness and consult with the industry on how we demonstrate further our commitment to player safety - especially concerning minors and vulnerable people.

It is important that we keep engaging constructively with a range of stakeholders, including MPs, regulators and law enforcement agencies because we support an evidence-based approach to modern policy making. We have consistently been in dialogue with government and other key partners about establishing an appropriate research framework and will continue to do so.

We are pleased the Committee acknowledges that the majority of people play video games in a positive, safe and responsible way. The industry does not dispute that, for a minority, finding balance is a problem. This is why we are vocal in supporting efforts to increase digital literacy and work with schools and carers on education programmes.

We also welcome the Committee's recognition of good practice, which already exists in the industry, including pioneering community management and technical measures which ensure players have a safe experience online.

The discussion around age ratings is actively ongoing and the system is continually reviewed. Changes have already been made including the introduction of an in-game purchase description label and as technology evolves so will the robust process by which it is reviewed and rated.'

About UK Interactive Entertainment (Ukie)

Ukie (UK Interactive Entertainment) is the trade body for the UK's games and interactive entertainment industry.

A not-for-profit, it represents businesses of all sizes from small start-ups to large multinational developers, publishers and service companies, working across online, mobile apps, consoles, PC, esports, VR and AR.

Ukie also supports a number of additional initiatives aimed at supporting the sector including Digital Schoolhouse (DSH), askaboutgames.com and Games London (created in partnership with Film London).

For press queries please contact our head of communications George Osborn at [email protected].