UNDP - United Nations Development Programme India

07/03/2022 | Press release | Distributed by Public on 07/03/2022 05:53

UNDP and Carrefour Jordan Collaborate to Support Community Development and Woman Empowerment in Jordan

Amman-Jordan 27 June 2022: Carrefour Jordan, owned and operated by Majid Al-Futtaim Company in Jordan, signed an agreement with the United Nations Development Programme UNDP to support and promote the products of cooperatives in Northern Shouneh.

The agreement is aimed to enhance cooperation with UNDP in technically promoting development projects and provide space for the development and selling of products of the cooperatives in Carrefour Jordan markets across the country. It covers the production of reusable and eco-friendly shopping bags by Al-Sheikh Hussein Association in the Municipality of Tabaqet Fahel, and the food repurposing project of Wadi Al Rayan Women Association in the Municipality of Sharhabeel bin Hasna in Northern Shouna.

This agreement is in line with Carrefour's strategy aimed at supporting the growth and prosperity of the Jordanian community and local small businesses and laying solid foundations for the development of sustainable economic projects. It reinforces the vision of Carrefour to support local talents and empower women.

"All retail sectors have the responsibility to immediately take action to support women employment projects and enhance their role in economic production in the community so as to secure decent livelihoods for rural Jordanian women, said Regional Director of Carrefour Jordan Najeeb Haddad.

Haddad added, "Our focus in Carrefour Jordan is to achieve a unique and exceptional value for all our customers through every shopping experience. So, we continue our support to enhance sustainable economic and recycling projects and to establish their principles and standards through cooperation with UNDP. We are at UNDP's service to contribute to the advancement of our society and our environment."

"This partnership is aimed at cooperating to support rural women's economic participation in solid waste management and the green economy for the purpose of improving the quality of their life and well-being while providing solutions to environmental challenges in the targeted areas. Enhancing Women Participation in Solid Waste Sector project is one of UNDP key projects that aim at addressing impediments to women's economic participation and embracing their great potentials to contribute to local and inclusive economic growth."

Carrefour Jordan has 53 markets in a number of governorates across Jordan. It offers unique options and more than 25,000 types of food and non-food products.