Hightail Inc.

04/21/2017 | News release | Distributed by Public on 04/21/2017 10:35

This week in content marketing: social CEOs

To be successful, CEOs shouldn't just parrot their brand's style and content. Engagement will only happen if you take a personal approach to sharing your company's messages. Fitness entrepreneur, Amanda Bucci's five keys to building your personal social brand will help.

In this Inc. post, Bucci shares the lessons she learned on her way to half a million Instagram followers. Her central tip is to create new content constantly. You've got to feed the beast, otherwise your audience engagement will fall away.

Fast food fight

If you want a great example of how a big corporation can become a social media natural, look no further than Wendy's. We'll let their recent Twitter takedown of fast food rival Hardee's do the talking.