Bell Media Inc.
Bell Media Inc.
09/01/2021 | Press release | Distributed by Public on 09/01/2021 08:46
MuchMusic Teams Up with Roots on Limited-Edition Fall Collection
TORONTO (September 1, 2021)
- MuchMusic announced today that it is teaming up with premium outdoor-lifestyle brand Roots on an exclusive capsule collection, just in time for the new school year. In celebration of the recent relaunch of the iconic music and pop culture brand, the limited release features custom-designed artwork by MuchMusic's own Sadé Powell in collaboration with Verdah Ansari, who drew inspiration from the Canadian music scene and from the entire all-new lineup of VJs. Click here for a sneak peek before the collection drops exclusively on roots.com September 8. 'Two trailblazing Canadian brands in their own right, partnering with the always on point Roots in honour of the refreshed MuchMusic is absolutely worthy of celebration,' said Perry MacDonald, Vice-President, Advertising Sales and Partnerships, Bell Media. 'Having some of our talented and organically cool VJs, Sadé and Verdah, contribute their design-savvy to this high-quality collection has resulted in something that can only be described as authentically MuchMusic.' 'Roots has a proud history of participating in the development and promotion of new performers, artists, creators, and musicians,' said James Connell, Chief Ecommerce and Customer Experience Officer, Roots. 'We see the relaunch of MuchMusic as an exciting new platform for the creative community to share their work with a broader global audience. We are proud to collaborate on the project, bringing the quality, comfort and versatility of our products to a fellow iconic born-in-Canada brand.' The limited release features Roots kanga hoodies, t-shirts, and toques. The full collection will available for purchase on roots.com as of Sept. 8. About Roots: Established in 1973, Roots is a premium outdoor-lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products designed for life's everyday adventures, including women's and men's apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to become a global brand. We operate more than 100 retail stores across North America and ship to more than 60 countries worldwide via roots.com, our eCommerce platform. We also have more than 100 partner-operated stores and sell our products through leading third-party retail sites in Asia. Roots Corporation is a Canadian corporation doing business as 'Roots' and 'Roots Canada'. About MuchMusic: Always on and always connected, the reinvigorated MuchMusic delivers content that resonates with young audiences, driven by a new team of VJs, creators, and Much Studios personalities. The new lineup of talented and diverse VJs are poised to produce and define MuchMusic for a new era across multiple digital, content, and social media platforms. MuchMusic comes from Bell Media and is available on Twitter, YouTube, Instagram, and TikTok, the exclusive home to all-new versions of the iconic VIDEO ON TRIAL, INTIMATE AND INTERACTIVE, and MUCHMUSIC SPOTLIGHT. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. Learn more at BellMedia.ca.
- MuchMusic announced today that it is teaming up with premium outdoor-lifestyle brand Roots on an exclusive capsule collection, just in time for the new school year. In celebration of the recent relaunch of the iconic music and pop culture brand, the limited release features custom-designed artwork by MuchMusic's own Sadé Powell in collaboration with Verdah Ansari, who drew inspiration from the Canadian music scene and from the entire all-new lineup of VJs. Click here for a sneak peek before the collection drops exclusively on roots.com September 8. 'Two trailblazing Canadian brands in their own right, partnering with the always on point Roots in honour of the refreshed MuchMusic is absolutely worthy of celebration,' said Perry MacDonald, Vice-President, Advertising Sales and Partnerships, Bell Media. 'Having some of our talented and organically cool VJs, Sadé and Verdah, contribute their design-savvy to this high-quality collection has resulted in something that can only be described as authentically MuchMusic.' 'Roots has a proud history of participating in the development and promotion of new performers, artists, creators, and musicians,' said James Connell, Chief Ecommerce and Customer Experience Officer, Roots. 'We see the relaunch of MuchMusic as an exciting new platform for the creative community to share their work with a broader global audience. We are proud to collaborate on the project, bringing the quality, comfort and versatility of our products to a fellow iconic born-in-Canada brand.' The limited release features Roots kanga hoodies, t-shirts, and toques. The full collection will available for purchase on roots.com as of Sept. 8. About Roots: Established in 1973, Roots is a premium outdoor-lifestyle brand. We unite the best of cabin and city through unmistakable style built with uncompromising comfort and quality. We offer a broad range of products designed for life's everyday adventures, including women's and men's apparel, leather goods, footwear, accessories, and kids, toddler and baby apparel. Starting from a little cabin in Algonquin Park, Canada, Roots has grown to become a global brand. We operate more than 100 retail stores across North America and ship to more than 60 countries worldwide via roots.com, our eCommerce platform. We also have more than 100 partner-operated stores and sell our products through leading third-party retail sites in Asia. Roots Corporation is a Canadian corporation doing business as 'Roots' and 'Roots Canada'. About MuchMusic: Always on and always connected, the reinvigorated MuchMusic delivers content that resonates with young audiences, driven by a new team of VJs, creators, and Much Studios personalities. The new lineup of talented and diverse VJs are poised to produce and define MuchMusic for a new era across multiple digital, content, and social media platforms. MuchMusic comes from Bell Media and is available on Twitter, YouTube, Instagram, and TikTok, the exclusive home to all-new versions of the iconic VIDEO ON TRIAL, INTIMATE AND INTERACTIVE, and MUCHMUSIC SPOTLIGHT. Bell Media is part of BCE Inc. (TSX, NYSE: BCE), Canada's largest communications company. Learn more at BellMedia.ca.
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For more information: For MuchMusic: Andrea Allen, 416.859.1637 or [email protected] For Roots: Grayson Klimek, 403.689.5958 or [email protected]