12/06/2018 | Press release | Distributed by Public on 12/06/2018 08:09
'The image of our professions is all too often tainted by a stereotype of male professions. However, Arkema is genuinely committed to hiring women for every job function, including in its manufacturing plants. This is the approach that prompted us to sign a partnership with FIFA for the Women's World Cup France 2019™, which represents a great driver to support and enhance the status of women both in sport and at work.
One of the visuals fittingly features, on a football pitch, one of our female researchers, Lise, who works on materials used in sports shoes. A nod to our HR policy: women have their legitimate place in the chemical industry, just as much as in football, two worlds that are still all too often perceived as the realm of men!' concludes Dominique Massoni.
Initially launched in France and in Europe, this campaign will be gradually rolled out in Asia and in the United States involving employees in these regions.