CBOE Holdings Inc.

01/14/2020 | News release | Distributed by Public on 01/14/2020 11:39

U.S. Equities Initiatives in 2020: A Note to Customers

As Head of U.S. Equities at Cboe, I recently laid out my team's plans for 2020 in a letter to Cboe's customers. Read on to learn about what's in store for U.S. Equities at Cboe this year.

On November 1, we launched Retail Priority on Cboe's EDGX Exchange, our exchange catering to retail flow. Our Retail Priority model was designed to reduce time to execution for individual investors (and the firms facilitating their orders) by posting displayed limit orders at the front of the order queue for same-priced orders submitted on Cboe EDGX. We are encouraged by the enhanced execution quality and trading outcomes we've seen thus far, and plan to share some insights, data and analysis with you as we onboard more customers.

In another effort to expand our leadership in serving the retail investor community, Cboe introduced a program that allows small retail brokers to use and distribute Cboe's real-time U.S. equities exchange data at reduced rates. In turn, this program helps broaden access to valuable market information for individual investors.
We are pleased to see that customers are increasingly turning to Cboe EDGX as their venue of choice to execute trading strategies.