Kellogg Company

07/10/2019 | Press release | Distributed by Public on 07/10/2019 07:04

Kellogg's Reimagines Birthdays This Summer

Kellogg's New York City Café celebrates 3rd birthday with cereal-themed party, including new Froot Loops™ Birthday Cake flavor

BATTLE CREEK, Mich., July 10, 2019/PRNewswire / -- Cereal isn't just for breakfast, as Kellogg's places it center stage this summer at birthday parties, especially when it comes to the cake. The company - known for delivering cereal favorites for more than 100 years - will celebrate the third birthday of its New York-based café on Saturday, July 13, complete with an occasion-appropriate dessert featuring the new, limited-edition Froot LoopsBirthday Cake.

Combining a strawberry flavor with the bright colors and sprinkles of a frosted birthday cake - Froot LoopsBirthday Cake is currently available at select retailers nationwide, bringing a celebratory air to every bowl.

The new cereal was the inspiration behind Kellogg's New York City Café's public celebration of its third birthday, with the first 113 guests - one for every year that Kellogg's has been making cereal - from 10 a.m.- 6 p.m.invited to enjoy a complimentary slice of a special 'cake' made from Froot Loops Birthday Cake and Rice Krispies Treats, as well as a gift of a 3-pack of cereal.

'Kellogg'sNYC Café is a place where guests can enjoy cereal in delicious and creative ways,' says, Anthony Rudolf, Kellogg'sNYC Café, Co-Owner. 'Celebrating our third birthday with a cereal centric cake and special bowl was truly fitting for the occasion.'

The café is a must-visit destination for birthday parties throughout the year. Consumers outside of New Yorklooking to host their own cereal-themed celebration can visit kelloggsnyc.com/pages/birthday for details.

About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.

SOURCE Kellogg Company

For further information: Media Hotline, Kellogg Company, 269-961-3799, [email protected]; Nicole Pierce, 312-240-2729, [email protected]