MD|DC Credit Union Association

06/20/2017 | Press release | Distributed by Public on 06/19/2017 14:27

The Power of Strategic Marketing: Six Month Program

The MD|DC Credit Union Association is bringing award-winning marketing expert Bryn Conway (BC Consulting) and the power of strategic marketing to you. This 6-month program begins September 6, 2017 with monthly classes on Wednesdays from 11:00 AM - 4:00 PM.

You'll learn how to:

  • Develop your brand - Define your community and demonstrate your mission, vision and values in your business plan
  • Master the metrics - Effectively target market through research and measurement
  • Integrate your member experience - Perfect retail delivery and member engagement
  • Propel your public relations - Communicate effectively and tell your story
  • Deepen your relationships - Sponsor, give and develop business
  • Bring it all together - Craft a strategic marketing plan

Bryn C. Conway offers more than 15 years of experience as a former credit union executive with extensive background in strategic planning, brand development, member experience, retail delivery and public relations for credit unions from $100 million to billions in assets. She speaks the language of CEOs, top executives, and Boards of Directors - easily merging planning and strategy into results-driven deliverables. As the Principal of BC Consulting, Bryn drives marketing excellence and is its mission: to help organizations achieve success by developing and implementing growth strategies.

Her articles have been featured in CUES Management Magazine and CU Times. She has experience speaking to credit union CEOs, Boards and senior management, facilitating strategy sessions and providing executive-level training seminars. Bryn's expertise has established her as a sought-after speaker covering topics ranging from strategy, leadership, retail delivery, marketing, mergers and beyond. In addition, Bryn has achieved industry recognition with the Credit Union Times Trailblazer 40 and Below Award and been awarded multiple industry awards for brand development, retail merchandising, corporate communications, and public relations.

Bryn received her Master of Business Administration from Regis University with an emphasis in Market Strategy, and a Bachelor of Arts from the University of Wyoming. She is a Credit Union Development Educator (CUDE), a Global Women's Leadership Network (GWLN) Ambassador, Co-Chair of Washington DC GWLN Sister Society, Credit Union Cherry Blossom 10-Mile Run participant, and a member of the American Marketing Association. Bryn served on the executive committee of the CUNA Marketing and Business Development Council and on the New England Financial Marketing Association Board of Directors.

Session Fees

$2,495 (includes $100 for materials)

Register before July and receive early bird pricing of $2,370