July 10, 2019 , Los Angeles
- Actor, singer-songwriter and musician Jeremy Renner is starring in a new Jeep® brand television campaign that includes three all-new music tracks from the artist: 'Main Attraction,' 'Nomad' and 'Sign.' The 'Summer of Jeep' campaign breaks across TV, digital and social channels today (Wednesday, July 10). 'Main Attraction,' 'Nomad' and 'Sign' are available now across streaming platforms here
Along with the three television spots, the Jeep brand worked in unison with Renner and director Jeff Tomsic ('Spy Guys') to simultaneously film the Jeep brand campaign and the official music video launching Renner's single 'Main Attraction,' in addition to Renner's documentary project that charts his music pursuits.
'For consumers, owning a Jeep brand vehicle isn't about just one defining attribute. It's not just about the off-road capability of a Jeep Gladiator or the open-air freedom of a Wrangler or even the luxury of a Grand Cherokee, because all of those vehicles can be all of those things - the Jeep brand is the ultimate SUV brand, it defies labels. The same can be said about Jeremy Renner,' said Olivier Francois, Chief Marketing Officer, FCA. 'He's not just the on-screen action hero. He is a true Renaissance man with talents that go well beyond acting, as he continues to show us with the introduction of his new music, which is authentic, honest rock n' roll, and aligns with the same spirit and philosophy of the Jeep brand. Designed to celebrate a great American talent, this campaign is one of FCA's biggest creative endeavors that is driven by a shared vision, passion and performance.'
'Party | Main Attraction
:' Jeremy breaks free from the confines of a stuffy Hollywood black-tie affair in search of freedom and the chance to pursue new possibilities where community, freedom and music rule. When he finds it, he takes the mic at a packed summer roadhouse. (Jeep Grand Cherokee; 30-second, 15-second versions)
'Diner | Nomad
:' While sitting at a diner writing music, Renner imagines himself on a road trip, inspiring the lyrics to a song. (Jeep Cherokee; 30-second, 15-second versions)
'Ride Swap | Sign
:' In an engaging interaction between Jeremy and his fans, Jeremy trades his stale tour bus for the free-spirited, open-air freedom of a Jeep Wrangler. (Jeep Wrangler; 30-second, 15-second versions)
The Jeep campaign was created in partnership with the Chicago-based HighDive agency.
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.
The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.
Follow Jeep and FCA US news and video on:
Company blog: http://blog.fcanorthamerica.com
Media website: http://media.fcanorthamerica.com
Jeep brand: www.jeep.com