Amplify And Austin FC Announce Multi-Year Partnership

AUSTIN, TX. (June 14, 2021) - Amplify Snack Brands, the leading better-for-you (BFY) snacking company responsible for SkinnyPop Popcorn and Pirate's Booty, announced today a multi-year partnership with Austin FC. The relationship will make Amplify the 'Official Better for You Snacking Partner' of Major League Soccer's expansion club, Austin FC.

'We're proud to join roster of Austin-based businesses that are supporting the city's first major league team and contribute to a culture of winning,' said Hector De la Barreda, President, Amplify. 'We look forward to sharing our snacking brands with passionate fans and becoming a part of an exciting game day experience.'

Amplify is Austin's largest consumer packaged goods company and is currently one of the fastest growing better-for-you Salty Snacking players across measured channels. The company has a vision to become the largest BFY snacking company overall, with its flagship brand, SkinnyPop Popcorn, leading the charge.

'Austin FC is pleased to welcome Amplify to the team,' said Club President Andy Loughnane. 'We are excited to have the support of another successful Austin-based organization, and eager to bring their powerhouse brands to our lineup.'

As part of the partnership, Amplify will receive in-stadium marketing opportunities, in-game digital advertising across more than 300 televisions during home contests, and 'Grab and Go' locations for its portfolio of brands, including SkinnyPop Popcorn, Pirate's Booty and Paqui.

About Amplify Snack Brands
Headquartered in Austin, Texas, Amplify Snack Brands is a high growth snack food company focused on developing and marketing products that appeal to consumers' growing preference for Better-For-You (BFY) snacks. Our brands SkinnyPop®, Pirate's Booty, Paqui®, and Oatmega®, embody our BFY mission of 'snacking without compromise' and have amassed a loyal customer base across a wide range of food distribution channels in the United States and Canada.

For additional information, please visit: http://amplifysnackbrands.com.

Media Contact:
Todd Scott
(717) 215-9399
[email protected]