09/14/2022 | Press release | Distributed by Public on 09/15/2022 07:25
We are excited to officially announce the recipients of the TikTok Latinx Creatives Grant, in partnership with MACRO and UnbeliEVAble Entertainment. This grant initiative has been developed to not only provide educational programming and networking opportunities, but also financially invest in and support Latinx creatives on TikTok.
"MACRO is so proud to be a part of this program for the second year in a row, and to partner with TikTok and our colleagues at UnbeliEVAble in discovering and uplifting incredible creators on the platform. I continue to be astounded by the immense talent and perspectives from these artists - the sky is the limit for them all" said Stacey Walker King, Chief Brand Officer, MACRO.
The TikTok Latinx Creatives Grant was created through our partnership with powerhouse community champions MACRO and UnbeliEVAble Entertainment, following the success of the 2021 TikTok Latinx Creatives incubator last year. The program celebrated 150 Latinx creators and emerging music artists on the platform and provided them with career-building resources to help them succeed on TikTok (and beyond). Each week creators came together through a dedicated virtual platform to hear from celebrity guest speakers and learn how to take their TikTok content to the next level. As a result, participants of the program have gone on to sign with lauded representation, land top-tier press coverage, and secure notable brand deals. To continue our support of Latinx creators on and off of TikTok, we're thrilled to partner with MACRO and UnbeliEVAble Entertainment for this grant.
"At UnbeliEVAble Entertainment it is our mission to actively choose purposeful projects that accurately represent the stories of the Latinx community. As part of this, we are always seeking out new, fresh artists in our community. We cannot properly tell these stories without our own voices and I am so proud to continue this partnership with TikTok and MACRO. Collectively we are able to use our power and resources to develop and support the next generation of storytellers and innovators in our industry," said Eva Longoria, actress, producer, activist, entrepreneur, and CEO of UnbeliEVAble Entertainment.
Meet our TikTok Latinx Creatives Grant recipients below:
Our cohort of 10 grant recipients were chosen after pitching TikTok, MACRO and UnbeliEVAble Entertainmentan idea for their dream creative project, whether it be in the form of a book, movie, TV show, radio show, or other content medium. Selected creators will each be receiving $50,000 and two, personalized coaching sessions from MACRO and UnbeliEVAble Entertainment to help bring their pitches to life.
"We are thrilled to offer this opportunity to these Latinx creators and artists who drive culture and are at the forefront of creating trends on the TikTok platform," said Isabel Quinteros, Director of Artist Partnerships at TikTok. "MACRO and UnbeliEVAble are industry leaders when it comes to championing diverse creatives in media, and we couldn't be more appreciative of their partnership as we support these creators in bringing their dream projects to life."
We are thrilled for our creators and can't wait to see them succeed in their endeavors.