11/24/2021 | Press release | Distributed by Public on 11/24/2021 15:15
How does a business build and cultivate a robust data culture? How does it ensure that employees across all levels - from junior associates and customer service reps to analytics directors and marketing leads - have the resources to make good use of that data? We've asked business leaders from a range of industries what you can do in an hour, a quarter, and a year to make a data culture happen.
Ask the right questions. Everyone wants a data culture, but not enough people are asking the right questions about data. Why do you want a data culture? What are you trying to answer with data? What business problems are you trying to solve? In one hour, you can probably come up with the reason data matters to your organization. Now, taking action on that may take you a year, but use the first hour to reflect and ask yourself the foundational questions that too many people skip.
Show off your tools. Spreadsheets are still most people's tool for data. And that's insane. I can't think of any other technology that came out before I was born that's still used so pervasively. Introduce your team to a data visualization tool such as Tableau, and show them that in five minutes, anyone can build a dynamic interactive dashboard from any data source. I don't think people have a clue how easy this is. And it's a far better day-to-day alternative to spreadsheets.
Get under the hood. Ensure you have the right tools and processes to empower diverse teams. If they're in sales, they need technology that gives them pertinent data on any device. Delivery staff need the right tools to show where they are in a project, what the team's velocity is, and where the blockers are. It's easy to overlook that platform serving up your data, but it can make or break a team.
Use data to tackle equality. I've always believed that you can't change what you don't measure. And that's especially true when it comes to changing pervasive inequality in our workplaces. Companies who are serious about being more inclusive will begin tracking headcount, promotion, and attrition rates across gender and race. Tracking that data also signals to your team that a robust data culture can affect more than just the bottom line - it can change your company's role in society.
Show every employee the ropes. Develop a company-wide data training curriculum. The development of the training I provided at Xcel took the better part of six months or so just to make sure it really resonated. But the training itself has been continually refined to the point where it only takes about 12 minutes for anybody at the company to complete. Spend the time to build a curriculum that's quickly accessible and easy for folks across your entire enterprise.
Normalize data-driven insight. Share these insights generously with partners, clients, and other third parties to instill a transparent and outcome-based way of working. At the same time, don't stand still. Constantly evolve your thinking, and don't shy away from evolving your approach to data. It's only when you embed this into the ways of working for everyone that you will be able to achieve growth through data-driven insight.
Teach your organization to practice data-driven behaviors, prioritize data in decision making, and unite a data-driven vision across teams.