Ministry of Textiles of the Republic of India

12/03/2021 | Press release | Distributed by Public on 12/03/2021 04:33

About 1714 India Handloom Brand Products Registered,

Ministry of Textiles

About 1714 India Handloom Brand Products Registered,

23 e-commerce entities engagedto promote e-marketing of handloom products including IHB products,

Total sales of Rs. 134.35 crore reported by e-commerce portals

Posted On: 03 DEC 2021 3:50PM by PIB Delhi

The India Handloom Brand (IHB) was launched for branding and promotion of high quality, niche handloom products with zero defects and zero effect on environment. 1714 registrations have been issued as on 31.10.2021 & the State-wise registration figures is at Annexure-I. IHB products are largely sold by the private enterprises & reporting of sale figures by these handloom enterprises is voluntary in nature. Sales of Rs. 1102.69 crore has been reported by these agencies as on 31.10.2021.

In order to promote e-marketing of handloom products including IHB products, 23 e-commerce entities have been engaged. Total sales of Rs. 134.35 crore have been reported by these e-commerce portals as on 31.10.2021. IHB registered holders are also facilitated for participation in domestic and international marketing expos/events for brand promotion.

Annexure-I

State-wise registration of IHB Products

Andhra Pradesh

99

Assam

15

Bihar

169

Chhattisgarh

117

Delhi

30

Gujarat

14

Haryana

54

Himachal Pradesh

45

Jammu & Kashmir

33

Jharkhand

33

Karnataka

18

Kerala

170

Madhya Pradesh

167

Maharashtra

68

Manipur

3

Odisha

31

Rajasthan

68

Tamil Nadu

179

Telangana

189

Tripura

2

Uttar Pradesh

104

West Bengal

106

TOTAL

1714

This information was given by The Minister of State for Textiles Smt. DarshanaJardoshin a written reply in the Rajya Sabha today.

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DJN/TFK



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