Statistics on alcohol sales

The series of statistics on alcohol sales dates back to 1851, but contain a number of breaks. The most important breaks are described here.

Changes in the calculation method of the consumption of beer

From the 1980's the consumption of beer was calculated based on tax declarations from the Directorate of Customs and Excise instead of the declarations from breweries' distribution of beer, as was the case from 1913. Before that time information from county governors' five year reports were used to start with and then statements on corn set aside to malt from 1858.

Changes in the calculation of the consumption of spirits, wine and alcopops

After the prohibition against sale of spirits and fortified wine was introduced in 1917, people constantly acquired more spirits by means of medical certificate or for technical purposes, and used it as beverage. Consequently, lawful sales of spirits was included in the calculation of the total consumption of alcohol from 1921 - when its calculation was reliable - until 1931. No figures on the consumption of spirits were published for previous years during the prohibition period.

When the state-owned wine and spirit monopoly was established in 1923, it became easier to compute the consumption of spirits and wine more precisely, based on the company's import and sales statements. In previous years, production and import figures were used to compute the consumption of spirits, while the consumption of wine was considered equal to its import up until 1924.

The wholesale monopoly was, however, abolished in 1996. Statistics of wine and spirits have since then been calculated with the aid of turnover data from the Directorate of Customs and Excise. The average alcohol content is still collected from the state-owned wine and spirit monopoly and the Norwegian Brewers and Soft Drink Producers. It is used to calculate the number of litres pure alcohol sold by others than the state-owned wine and spirit monopoly. A similar break in the series exists in the calculation of the turnover of alcopops, measured as litres pure alcohol, from 2003 when alcopops became available in grocery stores.

The Customs starts using a new electronic datasystem

In 1998 the Customs started using a new electronic data system. This brought along insufficient basic data and, consequently, no statistics on alcohol sales were published this year.

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