Hard Rock Cafe International Inc.

01/11/2019 | News release | Distributed by Public on 01/11/2019 17:04

Hard Rock International Unveils Full-Scale Model of its World-Class Entertainment Resort Concept to Japan

Jim Allen, chairman and CEO of Hard Rock International, revealed a full-scale model of Hard Rock Japan's World-Class Entertainment Resort concept during Hokkaido'sIntegrated Resort Showcase on January 9. Key elements of the design include monorail access from Chitose International Airport, Hard Rock's signature guitar-shaped hotel, a Four Seasons Resort, a Hard Rock Live venue, multipurpose Broadway-style theaters, a state-of-the-art wellness center and more than 215,000 square feet of world-class retail and dining space. The new design also features an authentic Ainu village experience, designed to help raise awareness for the local indigenous Ainu people and educate those who visit the proposed Japan Hard Rock Resort destination in the city of Tomakomai.

Allen also announced other key partnerships, including:

  • New York Yankees - Expanding on its 12-year relationship with the New York Yankees, Hard Rock International will be looking to expand its NYY Steak concept and New York Yankee experience at its proposed Hard Rock Resort Destination in Tomakomai, Hokkaido Japan.
  • Four Seasons Hotels and Resorts - Hard Rock will be working with HPL Hotel and Resorts in Asiato bring the Four Seasons experience to Hokkaido.
  • NEC - Hard Rock International will bring the latest facial recognition and security services to its integrated resorts development project in Hokkaido.
  • Music Rock-n-Roll Hall of Fame - Hard Rock International will work to bring praise and awareness to the musical accomplishments of Japanese, Asian and global artists.
  • Nederlander Worldwide Entertainment - This partnership will bring premier Broadway Theater to Japanese Audiences, including exclusive rights to their latest debut, King Kong.

'Nederlander Worldwide Entertainment has a long history of working in Asia, and we are extremely excited about partnering with Hard Rock International,' said Robert Nederlander Jr., chairman and CEO of Nederlander Worldwide Entertainment. 'With Hard Rock's 35 years of business experience in the Japanmarket, we look forward to developing a premiere world-class Broadway theater in Hokkaido, so both Japanese and international visitors can enjoy a variety of popular theatrical shows throughout the year.'

In addition to announcing Hard Rock's partnership and development plans at the Hokkaido Integrated Resort Showcase, Allen announced its participation in Hokkaido'sworld-famous Sapporo Snow Festival, which is celebrating its 70th anniversary. In commemoration, Hard Rock Japan is constructing a massive snow sculpture, towering over four stories and showcasing famous Japanese animated rock star Hatsune Miku- a full 3D holographic 'Vocaloid' who appears in concerts all over the globe and is accompanied by a live band performing in sync to her performance.

Allen also took time to personally thank Yoshikazu Nonomura, chairman and CEO of the Hokkaido Consadole Sapporo Professional Soccer Club, on Hard Rock's recent top sponsorship with them and to wish them a successful 2019 season. It was at this time that Allen contributed a personal check of $100,000to the team's Hokkaido Earthquake Charitable Relief Fund, which provides direct aid to Hokkaidoresidents who suffered losses in the massive September earthquake.

'For more than 45 years, our motto 'Love All - Serve All' has been a focal point of our company - making Hard Rock one of the most recognized and respected entertainment brands around the world,' said Jim Allen, chairman and CEO of Hard Rock International. 'We are extremely excited about the prospect of introducing our Hard Rock family to the people of Hokkaido, Japanwith this world-class entertainment resort. It will not only bring economic benefits to the local community, but also act as a gateway to learn more about the wonderful heritage of Japanand all that it has to offer.'

For more information about Hard Rock or Hard Rock Japan, visit HardRock.com or HardRock.co.jp.

Hard Rock International
With venues in 75 countries, including 183 cafes, 27 hotels and 12 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Claptonguitar, Hard Rock owns the world's most valuable collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise and Hard Rock Live performance venues. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydneyand Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampaand Hollywood, FL., both owned and operated by HRI parent entity The Seminole Tribe of Florida, as well as other exciting locations including Atlantic City, Bali, Cancun, Daytona Beach, Ibiza, Orlando, Shenzhenand San Diego. Upcoming new Hard Rock Cafe locations include, Maldives, Manila, Malaga, Georgetown, Fortaleza, Rosarioand Chengdu. New Hard Rock Hotel, Casino or Hotel & Casino projects include Berlin, Budapest, Dublin, London, Los Cabos, Madrid, Maldives, New York City, Ottawa, Sacramento, Dalianand Haikouin China. In 2018, Hard Rock International was recognized as a Forbes Magazine Top Employer for Women and Land Operator of the Year at the Global Gaming Awards. For more information on Hard Rock International visit www.hardrock.com.

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