Krispy Kreme Trends on BrandGraph® After Offering Free Doughnuts to COVID Vaccine Recipients

Starting Mar 22, 2021, anyone who shows their COVID-19 Vaccination record card at Krispy Kreme will receive a free original glazed doughnut. Krispy Kreme announced its sweet vaccine incentive is designed to support those who decide to get vaccinated. Customers simply show their CDC vaccination record card at check out to receive their doughnut. BrandGraph, IZEA's social intelligence platform, recorded a spike in social media content and engagement for Krispy Kreme after people shared their reactions to the incentive.

Also trending this week on BrandGraph were brands like Black Widow and the Orlando Magic. BrandGraph tracks and records the performance of these brands across social media platforms. See what got these brands trending by taking a closer look at the Top Trending Brands for this week: