06/10/2019 | News release | Distributed by Public on 06/10/2019 08:53
June 10, 2019
.CPA Will Enhance Trust and Branding of Profession in the Digital World
The American Institute of CPAs is in the process of being awarded the .cpa domain and is currently in a contract execution phase with the Internet's global governing body, the Internet Corporation for Assigned Names and Numbers (ICANN). The AICPA's role in administering .cpa will provide a defined global domain for CPAs worldwide to connect with their clients with increased trust, security and verification.
The Internet, like most things, is evolving. ICANN is charged with developing important future drivers for connection in the digital world. As part of this mission, it has expanded the top-level domain structure to aid navigation on the Internet and support trusted and value-based entities and communities. To supplement traditional top-level domains such as .com, .edu and .org, ICANN has approved more than 1,200 specialized domain extensions - including Amazon's .aws, Google's launch of .app, as well as those for other well-known businesses, governments and institutions, such as .vanguard, .barclays, .kpmg, .mlb and .nyc.
'By overseeing the .cpa domain in collaboration with other global CPA organizations, the AICPA can help promote CPAs' visibility and protect their professional standing online,' said Barry Melancon, CPA, CGMA, the president and CEO of the AICPA. 'We also want the public to have confidence that someone using a .cpa domain address for email or a website is affiliated with the CPA profession.'
The new domain extension will be available to CPAs and their firms and will signal a clear connection to the profession. For example, Firm Name, LLC, could have a website address of www.firmname.cpa. Jane Smith, an employee at that firm, could have an email address of [email protected]
'Today, there's a lack of authentication and growing mistrust of online information,' said Erik Asgeirsson, president and CEO of CPA.com, the AICPA's technology subsidiary. 'This is why many leading companies and communities, such as Amazon, KPMG, and the banking industry are moving to restricted top-level domains. We're looking forward to bringing this important new capability to the profession.'
More details on registering a domain name will be available later this year. For additional information and the opportunity to sign up for notifications, please visit https://domains.cpa.com.