Investis Ltd.

05/11/2021 | Press release | Distributed by Public on 05/11/2021 12:57

The Ultimate Guide to Digital Marketing Courses - Free & Paid

Trends change, technology expands and algorithms update. Add to that a global pandemic that's affected just about every area of life, including digital marketing-and it may be time to brush up on best practices in this ever-evolving field.

We've curated this list of free digital marketing courses, spanning beginner to advanced levels, for those who wish to grow their skills in an increasingly competitive business world. And yes, there are a few paid online marketing classes in there, too.

Digital Marketing Fundamentals

1. Google Analytics Academy Courses

The Google Analytics Academy helps users learn about measurement and other data analysis tools. With this free certification program, businesses can grow their network through intelligent metrics, data collection, and analysis. The following programs are targeted for every level.

  • Google Analytics for Beginners
  • Advanced Google Analytics
  • Google Analytics for Power Users
  • Getting Started with Google Analytics 360

In addition, you can also use the online program to prepare for Google Analytics Individual Qualification (IQ) exam-an industry standard for digital marketers.

2. Google Ads Certifications

Google Ads certification courses offer licensed, professional accreditation for basic and advanced users. They currently have six Google Ads certifications available, including:

  • Shopping ads
  • Google Ads Apps
  • Google Ads Video
  • Google Ads Search
  • Google Ads Display
  • Google Ads Measurement

The Google Ads program allows you to be recognized as a whiz in paid marketing. Certification is available exclusively through Skillshop or Google's online training platform.

3. Google Digital Garage

Since its launch in 2015, Google Digital Garage has helped businesses learn the fundamentals of online marketing. The program delivers a full range of digital marketing skills by using practical examples and interactive learning modules. Upon completion, you will receive a certificate that showcases your expertise.

4. SkillShare Online Marketing Classes

Skillshare is an online learning program with tons of classes for digital marketing professionals. At Skillshare, you will learn core marketing concepts like strategy, branding, analytics, and more. Their courses and topics are endorsed by the Online Marketing Certified Associate (OMCA™) program, a highly recognized organization in digital marketing.

5. Digital Marketing Specialization Course By Coursera

Coursera's online specialization class reviews several aspects of today's marketing landscape. It was designed to explore various topics, like performance measurement, SEO, social media marketing, and design. This course is part of the University of Illinois Masters of Business Administration degree program and is taught by skilled instructors. The curriculum includes:

  • Marketing in a Digital World
  • Digital Marketing Analytics in Theory
  • Digital Media and Marketing Strategies

Content Marketing Courses

6. HubSpot Content Marketing Certification Course

The HubSpot Content Marketing course is a free online program that helps users build an effective marketing strategy, increase reach, create concise content, and measure ROI within their business. You will also study ten areas of content marketing strategies upon completion, which include:

  • Understanding Content Marketing
  • The Power of Storytelling
  • Planning a Long-Term Content Strategy
  • Generating Content Ideas
  • Building a Content Creation Framework
  • Becoming an Effective Writer
  • Extending the Value of Your Content Through Repurposing
  • How to Effectively Promote Content
  • Measuring and Analyzing Your Content
  • Developing a Growth Marketing Mentality

After you pass the exam, you will receive a certificate to share on your resume or social platforms.

7. Blogging For Business By Ahrefs

If you're a beginner in the content world, then this course is a goldmine for you. Ahrefs is a toolset used for backlinks, content performance, and SEO. Their Blogging For Business program is packed with ten tutorials, ranging from ideation to advanced keyword research. You can finish the courses in less than five hours while learning about core functions and how to apply them to your marketing campaign.

8. Content Marketing and Certification - eMarketing Institute

The eMarketing Institute offers free, beginner-level courses to those interested in online marketing. Their content marketing program explains four phases of professional writing:

  • Content creation
  • Content distribution
  • Content optimization
  • Content management

Upon completion, you will then have a certification exam that's marked with 50 multiple-choice questions. The certificate can be used to showcase your newfound skills, or you can include it in your CV and resume.

9. Skillshare Online Writing Classes

With over 25,000 courses and educational opportunities that cater to all levels, Skillshare is one of the biggest online learning communities worldwide. You can access content writing classes by making a free account. And from there, you will be able to collaborate with other students, complete projects, and review lessons. Although Skillshare doesn't offer certification, it is a great platform for those who want to learn beyond the classroom.

Search Engine Optimization (SEO) Courses

10. HubSpot SEO Training Course

HubSpot's SEO Training courses are packed with three lessons, fifteen videos, and two quizzes. This program was designed for people who want a quick rundown of what SEO is and how it can improve their business. Their curriculum covers subjects like search authority, link building, topic clusters, and insights on how to grow organic traffic.

What more could you want from a free training session? Get started today by signing up with a HubSpot account.

11. SEMrush Academy

SEMrush is an all-in-one suite that hosts over 50 products for digital marketers across the globe. Their learning center provides courses for SEO, SMM, PPC, and content marketing. SEMrush Academy also teaches you how to use their toolkit, made specifically for SEO specialists. You'll get in-depth lessons from experts like Greg Gifford, Bastian Grimm, and Eric Enge. Become an SEO aficionado in no time with this free online program.

12. MOZ SEO Learning Center

Moz is a company that develops inbound marketing software for professionals and businesses. Their learning center has tons of resources to help you boost your SEO knowledge. Users can join dozens of classes and learn more about Keyword Research, local SEO, website audits, link building, and more.

Programmatic

13. Programmatic 360 - Interactive Advertising Bureau

The Interactive Advertising Bureau (IAB) is a global network where media and marketing industries can collaborate and share knowledge. For a one-time payment of $299-$399, you can unleash their Programmatic 360 course. In this program, you'll learn how to make a successful display ad campaign with these core discussion topics.

  • Overview of programmatic technologies, tools, and transaction types
  • Key players in the programmatic ecosystem including supply and demand-side providers
  • How to access investments in programmatic solutions
  • Best practices for the day-to-day management of automated campaigns and programmatic inventory

Once you enroll in the course, you will also receive programmatic resources and guides that are worth a read.

14. Online Digital Display Course - Digital Marketing Institute

Whether you're a newbie in the realm of programmatic display or an expert who's looking to brush up your skills, this course will go over the most up-to-date strategies and tactics. They offer four interactive modules to make learning as engaging as possible. After completing the seven-hour, self-paced program, you'll receive an Associate certification. Prices start at $445, but you do have an option to pay in installments.

15. Display Advertising Training By KnowledgeHut

KnowledgeHut is a global learning company that helps organizations and professionals advance their skill sets. The Display Advertising course will show you how to leverage the power of online ads through a series of lesson plans.

According to KnowledgeHut, here's what you can learn:

  • You will learn the best practices in display advertising
  • Become a pro on how and when to use display advertising effectively
  • Know how display advertising compliments your brand-building measures
  • Understand the role of display advertising in the digital marketing ecosystem

UX/Design Courses

16. UX Academy

UX Academy runs live, online classes for beginners in the field. Their eight-week program is taught by experienced instructors all over the world, giving you the tools and skills you need to take on new challenges. This UX Design Course was also made for part-time students to learn basic principles of design, prototyping, and wireframing using real-world applications.

17. UX Design Academy By DesignLab

DesignLab offers both full-time and part-time online courses for those interested in starting a career in UX design. Here, students will get a taste of self-paced learning while exploring a full range of design fundamentals. Their short courses can cost anywhere from $400-$500, depending on the length and certification. As a bonus student, you'll also have your own career coach who will help you find future opportunities upon completion. What's not to love?

18. CareerFoundry's UX Design Program

CareerFoundry offers mentored online programs in UX Design, UI Design, and Web Development-making it the perfect choice for anyone who wants to go from a total novice to a subject matter expert in under a year. Here are some of their top classes in the UX Design program.

  • Usability testing
  • Foundational design
  • Voice user interface design
  • Frontend development for designers

The total cost for this course is between $6,900 and $6,555, however, they do offer flexible loans and payment plans that suit your needs.

Conversion Rate Optimization (CRO) Courses

19. Conversion Optimization Training & Certification Program - CXL

CXL is an E-learning platform that helps marketers build advanced skills. Their Conversion Optimization Training and Certification Program has over 85 hours of easy-to-follow study material. You'll review conversion research, testing, optimization strategies, and much more. Their pricing plans start at $249 for a monthly, all-access membership but you can choose from other options and even a seven day trial for $1.

20. Conversion Rate Optimization Courses - HubSpot

HubSpot not only offers courses for SEO and content, but also CRO applications. Learn what it takes to build out technical products, websites, and stunning designs. Their training academy is a great free resource for marketers who want to craft their skills in CRO development.

Social Media Marketing Courses

21. Coursera - What is Social?

Since Coursera prides itself on having world-renowned instructors from top schools, this course is no exception to the rule. The seven-hour Social Media Marketing Specialization class is part of Northwestern University's Medill Integrated Marketing Communications program. You'll learn social trends, the business behind social campaigns, as well as an overview of how social networks measure big data and success. Users can either audit the course for free or pay for additional information and a certificate of completion.

22. Social Marketing Certification Course By Hootsuite Academy

Hootsuite is one of the world's leading social media marketing platforms, used by over 18 million marketers every year. Their Social Marketing training academy is taught in-house by marketing managers and executives. This course has a series of interactive modules that show you how to develop a full social media strategy for your business. For only $199, you'll receive a six-hour, certified course that gives you industry skills that you can learn at your own pace.

23. Social Media Marketing Courses By LinkedIn Learning

LinkedIn Learning's Social Media Marketing courses are designed for all levels of experience, especially beginners. In these short courses, you'll learn modern strategies for advertising social media platforms. There are also hundreds of tips and tricks on the importance of social media trends and how they could help your business goals. You'll get familiar with metrics from Facebook, Instagram, YouTube, LinkedIn, Twitter, and Snapchat. Most of their courses are free, but with LinkedIn Premium, you can unlock exclusive live content.

24. Social Media 101 Training By Boot Camp Digital

Social Media 101 is a $197 video-led training course that takes you on an immersive journey into the basics of social media marketing. This beginner-level program can be completed six hours or more, depending on your flexibility.

According to Boot Camp Digital, you will learn the following strategies:

  • Trends in digital advertising
  • Advanced tips and tricks to grow results
  • Steps to building a digital marketing plan
  • How to use Google Analytics to evaluate success
  • Email software options to fit your business needs

Their clients include Fortune 500 companies like Nike, P&G, and Google. Plus, the course also provides a digital marketing template, guided benchmarking, and an additional digital tools class.

25. Social Media Marketing Masterclass - Udemy

Udemy's Social Media Marketing Masterclass is made using 43 core modules, totaling over 18 hours of on-demand video. While Udemy does have advanced and intermediate level courses, this one focuses on the basics. You will learn about social media platforms, blogging, strategy setup, and how to use common features of Twitter, Facebook, and Instagram to target your audience.