04/08/2019 | Press release | Distributed by Public on 04/08/2019 08:50
The Business Superbrands survey has been tracking the perception of a wide-range of business brands in the UK since 2001. This year's survey evaluated just under 1,600 brands across 63 categories and the reseach process was managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata, one of the world's leading data research companies.
The voting process involved 2,500 UK business professionals, supplemented by an expert council comprising 24 senior business-to-business marketing leaders. All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliability and distinction. Additionally, brand perception and voting by individuals is also influenced by a range of both short and long-term factors, from the brand's current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived.
James Sparrow, CEO of Savills UK and EMEA, comments: 'To be recognised as a UK Superbrand for the 13th year is a huge accolade and demonstrates the depth of the Savills brand, which not only reflects our commitment to quality, reliability and distinction, but also our overall ethos, history and culture. Savills is a people business and the dedication, commitment and hard work of our staff is a true testament to the strength of the brand, and something that we are very proud of.'
Stephen Cheliotis, CEO of The Centre for Brand Analysis (TCBA) and Chairman of Superbrands, adds: ''Savills continues to be recognised by UK business professionals and experts as the leading Superbrand in the Real Estate - Commercial Agents / Advisors' sector, giving the brand 13 consecutives years at the top. Its expertise and specialist knowledge continue to be relevant and respected among voters. Its external brand strength stems in no small part from its culture, entrepreneurialism and focus on people, who are the key representatives of the brand and whose delivery fuels its positive reputation. While a UK Business Superbrand, this 164-year old firm is also a leading British brand internationally, servicing a diverse client base across the globe.'