Sberbank

06/07/2018 | Press release | Distributed by Public on 06/07/2018 06:12

Sberbank to support languages of small nations on Russia Day

7 June 2018, Moscow - 'The more languages you know, the more you are human.' This quotation is ascribed to Goethe. Sberbank will offer the possibility to congratulate our relatives, friends and colleagues on Russia Day in different languages spoken in Russia.

'Рәсәй кƟне белән!', 'Ород уласай удэрƟƟр!', 'Урысыем и мафэкiэ тыкъышъуфэгушiо!' is how to say 'Happy Russia Day!' in Tatar, Buryat and Adyghe. Sberbank's social project uses a total of 30 languages. These are Abaza, Avar, Adyghe, Altay, Bashkir, Buryat, Yiddish, Ingush, Kabardian, Kalmyk, Karachay-Balkar, Karelian, Komi, Kumyk, Lezgian, Mansi, Mari, Moksha, Nogai, Ossetian, Russian, Tatar, Tuvinian, Udmurt, Khakas, Khanty, Chuvash, Even, Erzya and Yakut.

Brief information about each language and voiced congratulations with transcriptions have been published on http://sberbank1206.ru. Anyone can choose a congratulation that they like the most and share it in the social media, using the hashtag '#этовсеРоссия,' ('this is all Russia') and even suggest a language that is not presented on the website.

The idea of this campaign is not only to remind people about the linguistic diversity in Russia, where people speak more than 230 languages, but also give them the possibility to practice their language skills. It will allow everyone to realise that Russia is bigger and wider than all stereotypes, and draw attention to endangered languages.