One Year Later: How Zebra and Fetch Robotics Have Become Better Together – to the Benefit of Front-Line Workers

Collective intelligence is far more powerful than any single human or artificial intelligence (AI). That's why Zebra has long valued the collaboration of global partners, customers, front-line workers, and other innovators. We know we are all better together - that it's easier to identify and solve the root cause of business problems that impact society at large.

The value of collective intelligence and collaborative innovation is also why we are very deliberate with our merger and acquisition (M&A) strategy. We know that if we can add more capabilities to our portfolio, then we can develop and deliver more tools that help front-line workers. We can remove roadblocks and accelerate business improvements; however, we need diversity of thought to drive progress in our research, development, manufacturing and solution deployment initiatives.

That's why every acquisition brings tremendous value to Zebra, our partners, customers and consumers globally. Such expansion invites new knowledge and perspectives to every decision, allowing us to deliver solutions - not just products. We can help drive positive outcomes for our customers, which then enables them to better serve their customers.

Just ask our customers. It has only been one year since Zebra acquired Fetch Robotics, yet we've helped customers overcome numerous challenges through our rapid, joint innovation. So, we thought it would be good to check back in with Jim Lawton, who leads Zebra's Robotics Automation business, and Melonee Wise, who is driving Zebra's robotics automation innovation efforts within the Chief Technology Office. We wanted to see how much our integrated team has been able to accomplish since coming together.