11/06/2018 | Press release | Distributed by Public on 11/06/2018 04:01
Called Savills Place Shaping & Marketing, the service will see the firm's existing CMS and POP Marketing functions merge to create a 60-strong team based across its national network of offices. CMS was acquired by Savills in April 2018 and specialises in transforming town and city centres into places people want to live and work. POP Marketing, launched by Savills in 2015, provides event management, PR, digital marketing, strategic marketing and social media advice to clients.
The new service will bring added value for clients by focussing on the individual nature of every place, referred to as its DNA, which Savills defines as where the physical and social constructs overlap. The firm says the physical construct of a place includes its design, connectivity, sustainability and composition while the social construct includes its perception, leadership, enlivenment and marketing.
Paul Clement, director and head of place-shaping at Savills, comments: 'The role and meaning of place is changing in all built environments, from retail destinations to office developments, town centres and high streets. We define place as having a social element at its heart, creating an attachment, a desire to return and an urge to tell others about it. Savills Place Shaping & Marketing will help our clients create distinctive, engaging and enduring places with a focus on user experience.'
Nick Herward, head of property management at Savills, adds: 'Savills Place Shaping & Marketing will complement our existing services by helping to transform what were traditionally thought of as spaces into places where shoppers, office workers, students, local residents or any relevant demographic group not only need but want to be.'