AAAA - American Association of Advertising Agencies
04/17/2024 | Press release | Distributed by Public on 04/17/2024 15:06
Letter from 4A's and ANA to Lawmakers on American Privacy Rights Act
The 4A's and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act ("APRA") that could curb advertisers' and agencies' ability to engage in online behavioral advertising. "The bill could significantly limit the ability of advertisers in every Congressional District (businesses, nonprofits, political campaigns, and the government alike) to reach their customers at the most relevant time and with the most relevant message with targeted advertising," the associations wrote in a letter to lawmakers on the House Energy and Commerce Committee.