Let the Games Begin: Vans Partners with Roblox to Create Vans World

The launch of Vans®World within the Roblox platform is the brand's first venture into the "metaverse" - bridging the gap between virtual and real-world fashion. This latest evolution in consumer engagement allows users to enhance their virtual experiences by customizing their own skateboards and shoes, practicing tricks, shopping for products and more. We spoke with Nick Street, Vice President, Global Integrated Marketing, Vans, and Julia Patkowski, Senior Manager, Global Integrated Marketing, Vans, about the new ways the brand is staying connected to the millions of consumers on Roblox.