11/19/2021 | Press release | Distributed by Public on 11/20/2021 08:25
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Interview of Thomas Faure - Consulting Director - Data and digital marketing, eCommerce Lead at Artefact
Thomas Faure: "Advising on brands' e-retail strategies and helping them sell online more effectively has been one of our top strategic objectives over the past years, especially during the COVID-19 period. Collaborating with Amazon Ads, and AMC specifically, is a big step forward in leveraging multiple signal sources and forming new insights to fuel both marketing and category management.
AMC is an important asset for Artefact and our clients for three main reasons:
Enabling the mix of first-party data sets with Amazon Ads signals in a privacy-safe environment. This helps us better understand brand customer behaviours across the shopping journey, and adapt marketing strategies accordingly.
Supporting the option to onboard beyond just marketing data sets. This helps us to progressively address additional use cases on topics such as sales and product cost structure.
At Artefact, we harness our AMC expertise to deliver quick and actionable data-driven insights to brands. For example, over the last few months, we have supported a major entertainment company who's eager to adapt and optimise its media investment to support new product launches. We were tasked to define what the ideal media format and audience mix should be to maximize business impact out of their Amazon DSP investment. With AMC, we were able to:
Identify the ideal media mix to reach audiences using Amazon DSP"
Thomas Faure: "We recommend a four-step approach:
Thomas Faure: "To succeed in working with AMC, we recommend brands to pay attention to the following areas:
Tech - Apart from using the standard instructional queries, also build your own query library to enable easy repeat usage and scaled application at all campaigns and countries."
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