08/01/2022 | Press release | Distributed by Public on 08/01/2022 07:11
Today, Altice USA (NYSE: ATUS) announces that its Suddenlink brand has rebranded to Optimum, bringing the company's telecommunications products and services under one unified brand across its entire footprint. Today also marks the introduction of Optimum's new nationwide brand campaign, "Get Closer, Go Farther" with a new look and feel, tagline, and mission unveiled to customers.
"Get closer and go farther. That's our Optimum brand promise and what we aim to deliver to our customers through our connectivity services and experiences we offer," said Matt Grover, Executive Vice President of Consumer and Business Services, Optimum. "We are thrilled to launch this new campaign and officially bring our Suddenlink products and services under the Optimum brand, uniting our telecommunications division under one name, one voice, and one promise to customers to deliver the very best internet, TV, and mobile service to them every day."
Starting today and throughout the months ahead, the company will transition Suddenlink properties and assets to Optimum, including vehicles, stores, websites, uniforms, and more.
As Optimum continues to build upon the progress it has made and enters the next phase of its brand journey, the new tagline, "Get Closer, Go Farther" aims to demonstrate the promise to bring customers closer together than ever before with Optimum products and services so they can collectively go farther, now and into the future. Notably, these include:
To learn more, visit optimum.com/gofarther. To view the latest campaign TV spots, click here and here.