06/30/2021 | Press release | Distributed by Public on 06/30/2021 00:37
The first shipment of SAJI cooking oil is scheduled to be delivered in July 2021, following a growing market demand for premium cooking oil
KUALA LUMPUR, 30 JUNE 2021 - FGV Holdings Berhad (FGV) through its subsidiary, Delima Oil Products Sdn Bhd (DOPSB) is expanding its downstream segment by securing its first initial order to export 239 metric tonnes of SAJI cooking oil to Ethiopia, marking a new market and SAJI brand presence in the African continent. The first shipment is scheduled to be delivered in July 2021, following a growing market demand for premium cooking oil.
Azman Ahmad, FGV Group's Officer-In-Charge and Group Divisional Director of Logistics and Support Businesses Sector said, that this is a positive first step towards increasing the export value of FGV products in Africa.
'We believe that this venture is the right move for FGV's business expansion plans abroad. The introduction of SAJI cooking oil to African consumers is proof that the global market is steadily gaining confidence in what we have to offer. Ultimately, FGV's goal is to contribute to the government's ongoing efforts to further enhance palm oil exports,' he said.
Additionally, FGV is also looking to explore the feasibility of supplying and distributing SAJI cooking oil to neighbouring African countries.
'Ethiopia is the second largest country in Africa, with a population of 117 million. It is a viable platform for FGV to penetrate the Eastern part of the African continent, and to expand our brand footprint presence. Our initial target market will be the food service sector, which we hope to eventually expand into the retail segment,' added Azman Ahmad.
SAJI is a household brand for cooking oil, holding 40 percent of the Malaysian market in refined oil. It is made from the finest high quality Refined, Bleached and Deodorised (RBD) Palm Olein which is rich in vitamin E and free from cholesterol.
FGV's product range includes cooking oil, sugar, rice, coconut milk, margarine, shortening, vanaspati, instant noodles, creamers, fresh milk and various other food products under the brands SAJI, ADELA, SERI PELANGI, PREMEO, TIGA UDANG, GULA PRAI and BRIGHT COW.
FGV has full integrated supply chains from farm to table, which help to ensure enough supply of oils and fats to both local and international markets.