07/11/2019 | Press release | Distributed by Public on 07/12/2019 07:07
Based on public input, new schedules, maps, symbols, and colors promoting frequent transit service will communicate strengths of transit network
July 11, 2019
SEPTA is continuing to introduce new ways to communicate about its transit network and frequent transit routes. Its 15-15-5 service (offered on select routes) arrives every 15 minutes or less, 15 hours per day (6 a.m. to 9 p.m.), five days per week (M-F). Following the new concept transit maps released online earlier this year, SEPTA is expanding the program with new, colorful schedules for frequent transit routes, a new advertising campaign, new symbols and brands explaining transit frequency, as well as, new frequency-based transit maps printed and installed throughout the system.
The new schedules for 19 frequent bus routes, six trolley lines, the Market-Frankford Line and the Broad Street Line incorporate new colors and branding to easily communicate frequency. New 'headway grids' quickly show customers how often to expect a bus during different parts of the day - whether 15 minutes, 10 minutes, or even more frequent. Additionally, new frequency symbols are being introduced to advertise frequent service.
The project has been informed by substantial public outreach, through an online survey and in-person discussions with riders and stakeholders. SEPTA received 1,021 survey responses on its concept transit maps posted online in February. The maps show SEPTA's bus and rail transit routes together as a single network for the first time, with colors that correspond to their frequency of service so customers can use them to quickly and easily plan trips. Overall, the majority of respondents said the concept maps were easy to understand.
SEPTA made changes to the map and the greater project in response to the feedback - including refining language, re-designing schedules for frequent routes, advertising frequent corridors, and printing and installing maps in stations. 'As SEPTA gets ready to rethink its bus network, the maps and new communications tools will help customers better understand how to take advantage of our existing network, while also using it to explore how we can improve it in the future' said Jeffrey D. Knueppel, SEPTA's General Manager.
SEPTA is getting ready to release a revised version of the frequency-based transit map in the coming weeks, and install them in stations and transportation centers, responding to customer feedback.
For more information and to submit feedback visit www.septa.org/frequency.