Powerade Unveils Olympic Games Experience & Global Campaign for Paris 2024

ATLANTA, GEORGIA (April 11, 2024) - Powerade, a proud brand of The Coca-Cola Company, today announced a game-changing Olympic Games Paris 2024 global campaign. Building on The Coca-Cola Company's nearly 100 years of partnership with the Olympic Games, the campaign kicks off with a new creative campaign featuring U.S. Olympic hopeful Simone Biles and other athletes competing in Paris 2024.

Rooted in Powerade's ambition of supporting athlete's mental and physical wellbeing, the integrated global campaign will launch in 30 markets inclusive of social and TV, with on-site experiential activations, limited-time product innovations, field-of-play presence, and more during the Olympic Games.

"The Vault" hero creative spot is inspired by Biles and recognizes the human experience of navigating life's challenges and triumphs. The campaign takes viewers on an emotional journey alongside Biles as she embraces the challenges and expectations of being a professional athlete.