04/05/2021 | News release | Distributed by Public on 04/05/2021 08:24
With their staggering number of active users - 2.8 billion monthly on Facebook and 192 million daily on Twitter (Twitter) - social media, when used effectively, can be a powerful business tool. Moreover, with American adults expected to spend more than four hours daily on their mobile devices this year - nearly 20% of their waking hours - meeting them in this digital sphere on their favorite social media platform is an important part of any marketing strategy.
Social media tools and tips financial advisors can use
Creating a meaningful social media presence requires a strategic approach. Below are some tools and tips to help you stay efficient and effective online:
This social media tool makes posting on social media in real-time easy, by automatically scanning your posts for compliance. The tool also allows you to utilize Facebook Live and post real-time video. If Social Patrol flags any material as being non-compliant, Supervision will contact you and request an adjustment. If you fail to make a timely change to the post, Compliance will remove it.
The calendar helps you discover engaging touchpoints you can make with your clients, too. For example, you could share tips on student loans in September for College Savings Month or share tactics on becoming financially literate during Financial Literacy Month in April.
Any outside content is acceptable to use as long as it is posted on a social site monitored by Social Patrol and adheres to the guidelines presented in the Advisor Compliance Manual found on the Resource Center.
We hope that you'll find efficiencies with these tools and remember: Remaining consistent, providing value, and having fun with social media helps you engage your clients and build more durable relationships with them.
Reach out to LPL Marketing Consulting
If you're not sure where to start with your social media campaign, reach out to our Marketing Consulting team for guidance at (800) 877- 7210 X6700, option 1, or email Marketing Consulting.
Questions and Consultations
If you have questions or would like to schedule a one-on-one consultation, or if you'd like to subscribe and receive email alerts when new articles become available, contact Marketing Consulting at 800) 877-7210, ext. 6700 or email Marketing Consulting.
If you're interested in LPL running your digital marketing plan for you, ask us about our Marketing Solutions program.
IMPORTANT DISCLOSURES
Consult your compliance department for information about the rules and use of social media and the review of any and all advisor marketing materials.