Loewe Technologies GmbH

11/30/2021 | Press release | Distributed by Public on 11/30/2021 04:37

Limited edition. The new Loewe bild s.77 edition.

Kronach, 30 November 2021. The long-established company Loewe is synonymous with quality of the very highest precision and will be celebrating its 99th anniversary in 2022. The brand is dedicating its own limited edition model, the Loewe bild s.77 edition, to this special occasion. The special edition sparkles with genuine gold-plated design elements and sophisticated technology.

Stunning details.

To celebrate its forthcoming birthday, Loewe is launching the bild s.77 edition, a strictly limited special edition consisting of 99 units, which is second to none. The one-off with genuine gold-plated elements turns the TV into an inimitable masterpiece. The unique model is manufactured at the Kronach site with the utmost care, attention to detail and passion in the Kronach hand manufactory. The valuable, genuine gold-plated Loewe signature badge is attached to every bild s.77 and underlines the singularity and exceptional value of each set with an engraved, sequential serial number. Besides the Loewe signature badge, the Loewe bild s features a genuine gold-plated Loewe signature flag and a genuine gold-plated Loewe signature ring made of solid brass. In addition, the limited edition model comes together with a numbered owner's manual with information on the history of Loewe as well as a personal greeting with signatures from the Loewe management team.

Cutting-edge technology.

The extravagantly equipped luxury model bild s.77 edition with its Loewe SL5 chassis, SX8 Quad Core processor and 77-inch OLED panel guarantees breathtaking moments and razor-sharp images. Even low-resolution content benefits from a brilliant 4K display thanks to the upscaling function. The smart image processing provides additional dynamics and perfectly brings out the advantages of OLED technology. The sophisticated equipment is rounded off with the most important High Dynamic Range standards HDR10, HLG and Dolby Vision as well as Loewe's Instant Channel Zapping for the shortest possible switching times.

In addition, users can choose from a wide range of convenient programming and recording capabilities. The integrated Loewe dr+ hard drive with 2TB storage capacity in the most advanced SSD technology supports simultaneous recording of two programs, making it a breeze to control the TV program exactly the way you want it. Permanent time-shifted TV via Timeshift and room-shifted TV via Loewe Follow Me offer maximum comfort. The included Apple TV 4K box is the perfect entertainment solution with Apple Original series and movies from Apple TV+, as well as Apple Arcade and Apple Music, completing the extensive range of options. It can be controlled conveniently and directly with the remote control Loewe assist.

Magnificent moments.

Loewe has a reputation for ingenious solutions and also demonstrates this with the Loewe bild s.77 edition. Just like the bild s.77, the brand equips the special edition with unique kinematics, thus ensuring the one-of-a-kind Loewe Magic Moment. When switched on, the display automatically slides up to reveal the powerful sound bar. The vigorous stereo sound system with a closed box and ten integrated drivers provides 120 watts of total music power for room-filling, bass-rich sound.

Timeless elegance.

Besides the genuine gold-plated details, the Loewe bild s.77 edition excels with its neat back. The Loewe smart cover made of fabric in exclusive graphite gray elegantly covers the back of this unique model. That lends the special edition a both stylish and timeless 360° design and allows it to be placed anywhere in the room. TV and design lovers can add visual accents by combining it with the included wall mount or other optional placement solutions. For example, the Loewe table stand motor s.77 and the Loewe floor stand motor s.77 offer the possibility of elegantly and almost silently rotating the television by motor and adjusting it to the viewing position via the Loewe assist remote control.


The Loewe bild s.77 has already won prestigious awards such as the iF Design Award 2021 and the Red Dot Design Award 2021. It also gained multiple review successes in acclaimed trade magazines for its outstanding performance and features.

Price and availability.

The Loewe bild s.77 edition - limited to 99 units - can be ordered immediately for a recommended retail price of EUR 12,999. The Loewe floor stand motor s.77 and the Loewe table stand motor s.77 are available for a recommended retail price of EUR 1,199 and EUR 999 respectively.

About Loewe.

Loewe is a leading international brand for TV sets and consumer electronics based in Kronach, Franconia. Since its foundation in 1923, the year radio was introduced in Germany, the company has been shaping the industry with its iconic products and countless technical innovations and has received numerous awards for its elegant designs. As a premium brand for superior consumer electronics, the company is committed to first-class materials, high-quality craftsmanship, and a unique and timeless design. Loewe develops its products at its German headquarters and has its own production facilities in Germany with an automated production line and a hand-made fabrication facility for OLED devices - entirely Made in Germany. Today Loewe Technology GmbH employs around 200 people and has an international sales network.

Further information

behle & partner GmbH & Co. KG

Florian Richter, Sarah Gätcke

Carl-Jordan-Straße 16

83059 Kolbermoor


Tel. 0049 8031/ 39 116 -15/ -03

E. [email protected]

Loewe Technology GmbH

Madeleine Mahr

Industriestraße 11

96317 Kronach


E. [email protected]