06/30/2022 | Press release | Distributed by Public on 06/30/2022 07:53
We have compiled answers to the most common topics surrounding disclaimers, to help you establish a disclaimer for your organization. Use this blog to troubleshoot any issues you may run into when setting up your disclaimers, and/or managing ads about social issues, elections or politics.
2. The person creating the disclaimer and/or launching and managing the ads needs to be authorized to run ads about social issues, elections or politics on their personal profile.
3. There are multiple paths to getting a disclaimer established for your organization. These paths are not intended to categorize the type of organization you have, and are simply different options to complete the process based on the documentation you may have available. Should you choose to go with the EIN route (also known as the "tax flow" route), you'll need to submit IRS documents as proof of eligibility for your organization's disclaimer: these documents need to be from the IRS (such as but not limited to, form CP 575), not ones you may have submitted to the IRS (example: W9).
4. The website associated with your disclaimer needs to be live and representative of the organization listed on your disclaimer when you submit the disclaimer for approval, and needs to remain live otherwise the disclaimer will get deactivated. The exact organization name listed on your "Paid for by" disclaimer must appear on the homepage of the website provided, or the disclaimer will be rejected.
5. Don't forget to link your disclaimer to the ad account you plan to run ads from. This will give you the option to label your ads about social issues, elections, or politics with the linked disclaimer. If you do not do this, your ads will be rejected.
6. When creating your ads, don't forget to select the ads about social issues, elections or politics special category at the campaign level. This effectively attaches your approved and linked disclaimer to the ads.
7. If a user authorized to run ads about social issues, elections or politics launches the campaign and their authorization expires:
8. If the sole owner of the disclaimer leaves the Page as an Admin, changes or loses their Page admin/Facebook Access role, or their authorization expires, the disclaimer is no longer eligible to be used to run ads about social issues, elections, or politics. When a disclaimer becomes ineligible, any ads running with the disclaimer will stop running.
9. We are unable to expedite the disclaimer review process or your authorization to run ads about social issues, elections or politics, regardless of circumstances.
10. Using a disclaimer on your ads does not result in the algorithm showing your ads less.
11. Joint disclaimers are allowed (example: Paid for by ABC and XYZ).
12. If your organization wants to run ads in a country it isn't based in but requires a disclaimer to run ads about social issues, elections or politics, you'll need to have a Page admin in the target country get authorized to run ads about social issues, elections or politics.
13. If you choose to list the name of an organization (option 1-4) in your disclaimer, the business address, phone number, email, and website are all required and confirmed by Meta. Additionally, we require a matching email and website domain, and the website must include the organization name used in the disclaimer. If the requirements are not met, the disclaimer will be disapproved.
Keep in mind that the Facebook disclaimer is not intended to categorize the type of organization you have. It is also not intended to be a legal disclaimer. The intent is for transparency on our platforms, and is not a mechanism for complying with additional state/local laws about political ads spending. That being said, if the organization needs to include a different disclaimer in their ads for legal compliance purposes, they are welcome to do that by writing in the text of the post, or designing in a text overlay to add to any photo/video ads they run.
If none of these common scenarios helped you troubleshoot your disclaimer issue, please contact our team for further assistance.