BPI - British Phonographic Industry

02/17/2017 | Press release | Distributed by Public on 02/17/2017 11:52

BRITs partners with Mary McCartney for exclusive backstage Instagram portrait studio

The BRIT Awards 2017 with Mastercard partners with

Mary McCartney for exclusive backstage

Instagram portrait studio

The BRIT Awards 2017 with Mastercardare delighted to confirm Mary McCartney as their official Instagram photographer and videographer, for the UK's biggest night in music. Mary will host an exclusive Instagram video portrait studio where she will be directing and capturing short-form backstage films of the 2017 BRIT Award winners, VIP guests and artists. The awards will take place on Wednesday 22nd February at The O2 and broadcast at 7.30 pm on ITV.

Mary's unique backstage position will capture the excitement felt by the winners and performers as they come off stage, giving millions of music fans a special AAA to all the action, directly through their Instagram Stories and feed. This will be the second year Mary has been photographer at the BRIT Awards, last year capturing exclusive images of artists such as Rihanna and guests including Gary Oldman, which were shared on the social media platform.

Speaking of the partnership, Mary said:

'To be back at the BRIT Awards 2017 is amazing! It is a real honour to be given the opportunity to work with some of the biggest names in music and entertainment.'

Performers on the night include Ed Sheeran, Katy Perry, Bruno Mars, Robbie Williams, Emeli Sandé, Little Mix, UK grime sensation Skeptaand The 1975,with Mary on hand to take exclusive portrait images of the artists, guests and winners on the night. The photographs will be posted on the official BRIT Awards Instagram account @BRITS.

Known for her distinctive, unguarded style, Mary McCartney knows how to capture the essence of a multitude of scenarios. Her photographs have been exhibited in several international galleries, from the National Portrait Gallery in London to The Waterfront in New York City, displaying her talent and capability of encapsulating her subjects from their core. Her most recent Instagram project #someone captures personal yet spontaneous portraits of people that catch her eye.

This year's awards will be hosted by Dermot O'Learyand Emma Willisfrom 7.30pm on ITV after this year's ceremony has been extended by half an hour following an incredible year in music. Skeptaand Little Mixlead the nominations with three each. The legendary David Bowiereceived two posthumous nominations in 'British Male Solo Artist' and the prestigious 'Mastercard Album of the Year' with Leonard Cohenreceiving his first BRIT Award nomination in 'International Male Solo Artist.' The 1975, Kano, Kano, Michael Kiwanuka, Calvin Harris, James Arthur, Clean Bandit, Jonas Blue, Tinie Tempahand Coldplayalso received two.

For further information on The BRITs, please contact:

Press/Online - DawBell

Stuart Bell/Richard Dawes/Lisa Birch/Holly Appleton - 020 3327 7111

[email protected] / 07931 501 495

[email protected] / 07931 501 924

[email protected] / 07415 863761

[email protected] / 07891 997704