Pitti Immagine S.r.l.

06/12/2018 | Press release | Distributed by Public on 06/11/2018 11:50

ICE-Agenzia and Pitti Immagine : an ongoing and constantly revitalized engagement

Press Release

ICE-Agenzia and Pitti Immagine : an ongoing and constantly revitalized engagement

The series of press conferences organized by Pitti Immagine marks the beginning of the summer editions of the Pitti fairs. The individual events are dedicated to fashions and accessories for men, for women, for children, and the show featuring yarns for the knitting industry.

The cooperation between Agenzia ICE (Italian Trade Commission) and Pitti Immagine is becoming increasingly stronger: since it was launched in 2000, ICE has invited more than 2,200 foreign members of the trades and press to the fairs.

Starting in 2014, this cooperation has benefitted from a financial instrument that supports the major Italian trade fairs. At first it was used for Pitti Uomo and was subsequently extended to the other Pitti Immagine events: Super, Modaprima, Pitti Bimbo, Pitti Filati, Fragranze, and Taste.

This year, the ICE-Agenzia grant will support the trade fairs which will be held from June through September, with incoming and hospitality projects for foreign buyers and members of the press, as well as far-reaching promotional activities and events.

The promotional and theme-projects include: Roberto Cavalli, the Special Guest Event; the Menswear Guest Designer project featuring Craig Green, one of the most innovative designers on the world fashion stage; and Guest Nation Georgia showcasing fashion designers from the new-actor countries - a tribute to new fashion trends from Eastern Europe.

The project devoted to creating and showcasing bonds between contemporary fashion and the artistic heritage in Florence's museums is moving ahead with the exhibition "Fanatic Feelings. Fashion Plays Football" and "Secret Florence", the contemporary art-and-culture festival.

Rome, 09/05/2018

ICE - Agenzia per la promozione all'estero e l'internazionalizzazione delle imprese italiane Ufficio Beni di Consumo via Liszt 21, 00144 Roma, Italia[email protected] www.ice.gov.it tel: 0659929425 fax: 0689280324