01/20/2022 | Press release | Distributed by Public on 01/20/2022 08:09
New report finds people will spend more on travel, embark on purpose-driven and sustainable trips, and prioritize ultimate flexibility this year
SEATTLE--(BUSINESS WIRE)-- Today, Expedia Group released a new report, the Traveler Value Index: 2022 Outlook, based on a new study conducted in collaboration with Wakefield Research among 5,500 adults across eight countries, combined with Expedia Brands proprietary data. The findings suggest that after two years of enduring a global pandemic, people value travel and personal time more than ever. Simultaneously, travelers have started to adapt to the realities of COVID-19, ranking flex travel at the top of their priorities and focusing intently on traveling for good, including taking steps such as tipping industry workers more and choosing less crowded destinations to limit effects of overtourism. The report underscores the resilience of the industry, and reveals how travel companies can adapt to achieve a competitive advantage in this rapidly evolving environment.
"Travel is about to experience a year unlike ever before as people plan purpose-driven trips, value vacation time more, and up their investment in unique experiences," said Ariane Gorin, President, Expedia for Business. "Still, travelers are preparing themselves for possible trip changes as COVID-19 persists, and they want an array of options at their fingertips. Travel companies that prioritize safety and wellbeing, innovative solutions, and transparent communication will be the clear leaders as the entire industry shifts from survival mode into accelerated demand and growth."
Findings from the report include:
There will be a surge in travel for personal wellness.
The new world of work will alter traveler priorities.
Investment in travel will boom compared to pre-pandemic.
People will travel more responsibly and consciously, with an increased focus on sustainability.
Travelers will be on the hunt for great deals and flexibility.
The full report can be downloaded here, containing more data from the study and actionable steps for travel companies based on the findings to help to grow traveler loyalty, trust, and business in 2022.
About Expedia Group
Expedia Group, Inc. companies power travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Our organization is made up of four pillars: Expedia Services, focused on the group's platform and technical strategy; Expedia Marketplace, centered on product and technology offerings across the organization; Expedia Brands, housing all our consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.
For more information, visit www.expediagroup.com. Follow us on Twitter @expediagroup and check out our LinkedIn www.linkedin.com/company/expedia/.
© 2022 Expedia, Inc., an Expedia Group company. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
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PR Contact:
Anni Murphy
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(831) 588-4121
Source: Expedia Group, Inc.