08/27/2020 | Press release | Archived content
San Francisco - August 26, 2020 - Salesforce (NYSE: CRM), the global leader in CRM, announced today that Gartner Inc. has positioned Salesforce as a Leader for Pardot in its 2020 Magic Quadrant for CRM Lead Management for the third consecutive year.
Salesforce Pardot, built on Salesforce Customer 360 Platform, is uniquely positioned to help companies drive their lead management and account-based marketing success. It brings together marketing, sales and service teams to help companies understand and anticipate their customers' needs and coordinate engagement across all channels.
'Empathy must be the guiding principle for organizations navigating today's multi-crisis environment. With this much uncertainty, customer success hinges on creating meaningful connections, optimizing ROI, and identifying new target audiences.' With this in mind, we have brought to market an enhanced offering (Pardot Premium) that enables complex distributed organizations to digitally transform and scale their marketing efforts as well as new predictive analytics and reporting capabilities (B2B Marketing Analytics Plus),' said Michael Kostow, SVP & GM of Salesforce Pardot
According to Gartner, 'CRM Lead Management [is] a cross-teams process of capturing leads, tracking their activities and behavior, qualifying them, nurturing them to make them sales-ready, and then passing them on to the sales team. Lead management facilitates a business's inbound and outbound, online, and offline marketing.'
Pardot is marketing automation on the world's #1 CRM. Pardot brings the full power of the Salesforce platform to help organizations capture leads, track activities and behavior, intelligently nurture and qualify leads, and ultimately win as aligned marketing, sales, and service teams. By bringing together marketing, sales, and service on one platform, Salesforce Pardot enables companies to leverage AI across the platform, align on analytics that matter and execute account-based programs.
*Source: August 2020 Gartner Magic Quadrant for CRM Lead Management Report
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