Beam Suntory Inc.

08/04/2020 | Press release | Distributed by Public on 08/04/2020 17:19

[en] - component news - Basil Hayden’s Bourbon Launches New, Limited-Edition Basil Hayden’s 10 Year Old Rye Whiskey

Clermont, KY (June 1, 2020) - Basil Hayden's®, one of the fastest growing super-premium bourbons on the market, proudly announces the release of Basil Hayden's® 10 Year Old Rye Whiskey. This release builds on the brand's continued success and distinctive high rye recipe, as Basil Hayden's is the only 80 proof bourbon on the market made with twice the amount of rye.

Marking the oldest age statement ever released on a rye bourbon bottling from the brand, Basil Hayden's 10 Year Old Rye whiskey was created to showcase the bourbon's signature high rye recipe in an extra-aged whiskey. The extended aging process allows the liquid to pull added flavors from the barrel wood, resulting in a golden honey hue with heightened oak and caramel notes. This sweetness paired with Basil Hayden's trademark spice creates a balanced flavor profile, giving fans and whiskey novices alike a new taste to connect over.
'As we continually innovate around our iconic high rye recipe, we are excited to be releasing Basil Hayden's 10 Year Old Rye Whiskey, crafted for those looking for a whiskey to share among friends and loved ones,' said Jon Marks, Brand Director for Small Batch Whiskey at Beam Suntory. 'Even though social settings look different during these unprecedented times, we hope to continue to provide that same sense of togetherness.'

Best enjoyed neat, with a drop of water, or on the rocks, Basil Hayden's 10 Year Old Rye Whiskey features the following characteristics:

  • Proof: 80
  • Color: Golden Honey
  • Aroma: Sweet vanilla and oak, with a touch of light fruit
  • Taste: Approachable spice and oaks notes with hints of caramel
  • Finish: Faint tobacco and warm cinnamon heat

Basil Hayden's 10 Year Old Rye Whiskey is now available nationwide for a limited time with a suggested retail price of $69.99 for a 750mL bottle.

For more information about Basil Hayden's 10 Year Old Rye Whiskey visit www.basilhaydens.com or contact [email protected]

About Basil Hayden's

Basil Hayden's was created with the intention of including everyone in the whiskey category. The distinctive flavor of Basil Hayden's Bourbon was originally inspired by the legend of a family recipe said to date back to 1796 when Master Distiller Basil Hayden's Sr. broke 'the rules' and went off-the-beaten-path mixing the spiciness of rye with the smoothness of corn to create a light-bodied, mixable and smooth bourbon. Today, Basil Hayden's is crafting its own story by providing a welcoming, yet versatile, sipping experience for whiskey drinks of all taste levels to share with friends and family. Beyond its flagship Basil Hayden's Bourbon, the brand has pushed the boundaries of innovation in recent years, specifically exploring the unique taste profile of rye. These intriguing offerings have included the 2017 limited-edition release Basil Hayden's® Rye Whiskey, the 2017 permanent addition of Basil Hayden's® Dark Rye, the 2018 limited-edition release of Basil Hayden's® Two by Two Rye™, the 2018 introduction of the Basil Hayden's® 10 Year Old Bourbon yearly release and the 2019 limited-edition release of Basil Hayden's® Caribbean Reserve Rye™.

About Beam Suntory Inc.

As a world leader in premium spirits, Beam Suntory inspires human connections. Consumers from all corners of the globe call for the company's brands, including the iconic Jim Beam and Maker's Mark bourbon brands, Suntory whisky Kakubin and Courvoisier cognac, as well as world renowned premium brands including Knob Creek, Basil Hayden's and Legent bourbon; Yamazaki, Hakushu, Hibiki and Toki Japanese whisky; Teacher's, Laphroaig and Bowmore Scotch whisky; Canadian Club whisky; Hornitos and Sauza tequila; EFFEN, Haku and Pinnacle vodka; Sipsmith and Roku gin; and Midori liqueur. Beam Suntory was created in 2014 by combining the world leader in bourbon and the pioneer in Japanese whisky to form a new company with a deep heritage, passion for quality, innovative spirit and vision of Growing for Good. Headquartered in Chicago, Illinois, Beam Suntory is a subsidiary of Suntory Holdings Limited of Japan. For more information on Beam Suntory, its brands, and its commitment to social responsibility, please visit www.beamsuntory.com and www.drinksmart.com.

Basil Hayden's® Kentucky Straight Rye Whiskey, 40% Alc./Vol. ©2020 Kentucky Springs Distilling Co., Clermont,KY

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