09/22/2022 | Press release | Distributed by Public on 09/22/2022 09:56
Congratulations, you are now the proud owner of an online business! So what comes next?
With so many marketing tools and resources available, it might be difficult to tell the difference between various ecommerce marketing strategies. This article will explain what ecommerce marketing is and how you can use today's most important marketing channels to acquire consumers.
Lightspeed eCom not only helps you close the sale, but it also enables you to take your business to the next level with built-in marketing tools.
The goal of ecommerce marketing is to increase traffic to your website and awareness about your products and brand. This can be achieved through a variety of methods, such as paid advertising, social media marketing, email marketing and content marketing.
We'll go into detail about each strategy for marketing your ecommerce business, but before we do that, let's talk about how to develop a marketing strategy.
Your ecommerce marketing strategy is a plan to reach potential customers and turn them into conversions. It's an approach that should be based on your store's marketing goals, in the long term.
To develop your ecommerce marketing strategy, you need to:
An example of product promotion post from online sellers Fig & Honey
Ecommerce marketing can take a variety of forms. We'll go through some simple strategies for attracting visitors to their business and items.
The goal of content marketing is to generate and distribute useful information for free in order to get people's attention.
Blog posts and videos are the most common forms of such material. A watch shop, for example, can publish a blog post on choosing water-resistant timepieces. A yoga instructor may upload a YouTube video that demonstrates the morning yoga sequence. v
Ecommerce merchant Reclaim Design shares product-related how-to blog posts
You can create other types of content, too, like printables, e-books, even webinars and podcasts.
The content you produce must be useful to those you want to attract as potential customers. If your video is helpful, informative or amusing to them, they will see you as an expert in your field and become more likely to make a purchase from you.
When creating content to promote your store, make sure:
Once you've published your article, Google and other search engines will not immediately find it. Here's what you can do to improve the ranking of your site in search engines:
The most cost-effective way to interact with your consumers is through email marketing. Customers are also receptive to emails. Statista reportsthat 49 percent of respondents would like to get weekly promotional emails from their favorite companies.
Emails are great for getting repeat customers: shoppers are eager to return when they receive info on new products, promotions or sales.
You need an email list before you can begin using this ecommerce marketing method. Here's how you can achieve that:
By using Lightspeed eCom, you're able to collect customer emails as they go through the checkout process. Even if a customer doesn't finish their purchase, we save their email so that way we can send them an abandoned cart recovery email.
It's time to distribute your newsletter once you've gathered all of your consumer emails. Manually sending to smaller lists is still possible, but if the list grows beyond 50 email addresses, you should consider using an email service provider.
Lightspeed eCom is already integrated with Mailchimp. You can use it to collect customer emails via pop-ups, send out branded newsletters or add your products and discount coupons to an email in a single click.
With Mailchimp, you can create a popup like this for your Lightspeed store
Automated emails are another "set it and forget it" email marketing solution. You can automatically send emails to your customers when they complete certain actions, such as adding a product to their favorites or completing a purchase.
Automated emails help retain customers and activate shoppers who haven't purchased anything from you in a while.
With Lightspeed eCom, you can send seven different types of automated emails. You don't need to write an email copy or send out campaigns manually. You just click "Enable" toggle in your Control Panel, and customers will receive emails that will reach the right person at the right time.
An example of an automated email that brings back inactive customers
When an internet company uses pay-per-click (PPC) advertising, they advertise on the internet and are charged a fixed fee each time a potential customer clicks their ads. Online advertising is a good method to acquire visitors. To ensure that it is cost-effective, though, you need to be aware of a few things.
Paid search ads and ads run through Google's search engine and ad network are currently the premiere PPC ad ecosystem. You'll want to make getting started with Google Ads one of your top priorities. Fortunately, the tools are easy to use, even if you're new to marketing.
If your product is more generic, but you wish to sell it to a certain demographic or interest group, Facebook Ads may be the way to go. You can control who sees your advertisements using Facebook Ads, which might cost a little extra for that exactness.
You can create different types of Facebook Ads, for example, a collection ad
Here's a couple of tips to get you started:
Social media is an excellent ecommerce marketing tool for several reasons. Not only is it affordable, but also because there are billions of users on social media platforms, you can easily build a community around your store. However, with new social media options emerging constantly, the number of choices may feel daunting.
You don't need to be on every social media site. Only use platforms that will best show off your products and appeal to the consumers you want to reach.
Facebookis usually an excellent fit for almost any business. It has customizable marketing and tracking tools with a massive reach. Plus, you can connect your Lightspeed eCom store to your Facebook page and sell right from there.
The Mocktail Club sells on Facebook with Lightspeed eCom
If you have the time and resources to send shareable tweets consistently, Twittercan be a useful outlet for promoting your business. You can also encourage customers to share items from your store on Twitter easily.
If your products have a strong visual aspect, Instagram and Pinterestcould be excellent places for you to showcase them. Sites like these are ones that you should invest in if your business sells clothing or other one-of-a-kind products that must be seen before purchased. You may also utilize Shoppable Tags on Instagramwith Lightspeed eCom to sell items on the platform.
Lightspeed store ANNA Cake Couture on Instagram
LinkedInmakes a natural platform for selling products or services geared to businesses and professionals.
If you are looking to sell to a younger audience, Snapchat and TikTokare both great platforms. However, even if you don't have a young target demographic, these platforms can still be used to your advantage. When promoting your business on either Snapchat or TikTok, it is important to create fun and entertaining content that will grab people's attention. So get ready to let your creativity shine!
Another avenue for ecommerce marketing is joining websites like Redditwhere people share and discuss content they're interested in. Keep in mind that there might be rules against self-promotion on these forums, so it's always best to read the fine print before posting anything.
Encourage customers to share their experiences or pictures of their products on Reddit so you can reap the rewards of having ecommerce street cred.
After you choose your social media platforms, follow these steps to set up your profile:
Don't make every post about selling your product-no one likes a hard sell. Instead, focus on educational and entertaining content that will engage your followers in meaningful discussion. You can also run giveaways or share customer pictures with your products featured to mix things up.
Lightspeed store MYSKINBUDDY saves helpful Pins for their followers
Using social media to build a community around your brand helps you build relationships with customers and eventually drive them to your store.
We've provided some digital marketing suggestions for novices to get you started advertising your store online. A strong foundation for marketing your new business includes sending out newsletters, establishing a social media presence, providing useful content, and employing a little amount of PPC advertising.
It's your turn now. What ecommerce marketing strategy worked best for you when you were just starting out?
To ensure your business has all the necessary marketing tools, sign up for Lightspeed eComand start selling and promoting your business online.