04/21/2021 | Press release | Distributed by Public on 04/21/2021 15:34
Networks Including HGTV, Food Network, ID, and Travel Channel Lead as Favorite Channels, while Animal Planet and Discovery Lead on Quality
April 21, 2021 - New York, NY - Discovery, Inc., the #1 pay-TV portfolio, today shared findings from the independent 2021 Beta Research Brand Identity Study conducted in January, with many of its networks claiming top rankings across a number of categories, including favorite network and most valuable.
Among P18+ viewers, the Discovery portfolio had several #1 and top 5 basic cable networks:
Additional Discovery, Inc. highlights for key demos among basic cable network rankings include:
Discovery, Inc. highlights for cable network rankings, including digital basic networks:
Discovery networks are also among the most-watched networks on TV. For traditional TV ratings during the most-recent quarter (Q1 2021), Discovery held four of the top 15 primetime networks among its key demo of women 25-54 (TLC ranked #1; HGTV #5; Food Network #6; and ID #15). For total day, Discovery claimed the top three non-news networks on cable in that same demo (HGTV ranked #1; ID #2; and Food Network #3).**
*Statistically tied for #1
**Source: Nielsen, 1Q21 (12/28/20-3/28/21), Prime 8p-11p & Total Day 6a-6a, L+3 program-based data (000s), excl. breakouts and nets with less than 50% duration per day
About Discovery
Discovery, Inc. (Nasdaq: DISCA, DISCB, DISCK) is a global leader in real life entertainment, serving a passionate audience of superfans around the world with content that inspires, informs and entertains. Discovery delivers over 8,000 hours of original programming each year and has category leadership across deeply loved content genres around the world. Available in over 220 countries and territories and nearly 50 languages, Discovery is a platform innovator, reaching viewers on all screens, including TV Everywhere products such as the GO portfolio of apps; direct-toconsumer streaming services such as discovery+, Food Network Kitchen and MotorTrend OnDemand; digital-first and social content from Group Nine Media; a landmark natural history and factual content partnership with the BBC; and a strategic alliance with PGA TOUR to create the international home of golf. Discovery's portfolio of premium brands includes Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the forthcoming multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network in the U.S., Discovery Kids in Latin America, and Eurosport, the leading provider of locally relevant, premium sports and Home of the Olympic Games across Europe. For more information, please visit corporate.discovery.com and follow @DiscoveryIncTV across social platforms.