Merz GmbH & Co. KGaA

05/02/2022 | Press release | Distributed by Public on 05/02/2022 03:38

New CEO for Merz Consumer Care: Xenia Barth

Corporate News

New CEO for Merz Consumer Care: Xenia Barth

Frankfurt am Main,May 2, 2022

As an experienced manager for consumer beauty care marketing and sales, Xenia Barth is taking over the management of Merz Consumer Care.

From now on, Xenia Barth will be responsible for Merz Consumer Care GmbH, a company of the Merz Group, as the CEO and Managing Director. With its tetesept, Merz Spezial, and Brooklyn Soap brands, Merz Consumer Care GmbH is one of the leading providers of healthcare, wellness, and beauty products on the mass market in German-speaking countries.

Xenia Barth (47) has over twenty years of professional experience in the national and international consumer goods industry, in the field of beauty care with a focus on marketing and sales. "We're pleased to have an excellent leader for Merz Consumer Care in Xenia Barth. With her outstanding expert know-how and management competencies, she will provide an important impulses and continue to accelerate the strong development we have experienced over the past few years," says Phillip Burchard, CEO of the Merz Group and Chairman of the Shareholders' Council.

Most recently, Xenia Barth worked as the Managing Director for Reckitt in Germany and was also responsible for business in Scandinavia, Switzerland, and Austria as a Regional Director. For several years prior to this, she occupied various posts with increasing responsibilities at Henkel, where her professional career initially began with different roles in marketing and sales in Germany. After a stint as the Marketing Director in Barcelona, she returned to Düsseldorf, where she continued to expand her responsibilities within the company. Following her position as General Manager Beauty Care in Mexico, her final post at Henkel was Vice President Beauty Care Marketing in the USA.

From now on, Xenia Barth will be responsible for the entirety of Merz Consumer Care as the CEO and Managing Director. After CEO Frank Baldauf unexpectedly passed away in July 2021, Steven Potschull, Sales Director D-A-CH, took over management as the interim director of Merz Consumer Care. In addition to Sales D-A-CH, he will be responsible for the areas of Digital Transformation and Technical Operations, which will move him up into the management of Merz Consumer Care, where he will report to Xenia Barth.

Linkedin / www.tetesept.de / www.merz-spezial.de / www.bklynsoap.com/

About the Merz Group

The Merz Group is a global, diversified company based in Frankfurt, Germany. Family-owned for over 110 years, the company is distinguished by its commitment to innovation, long-term perspective, and focus on profitable growth. The Merz Group includes the businesses Merz Aesthetics, Merz Therapeutics, Merz Consumer Care, Merz Real Estate and Financial Investments. The company employs 3,396 people in 28 countries worldwide. To learn more, please visit www.merz.com.

About Merz Consumer Care

Merz Consumer Care GmbH is a company within the Merz Group that, with its well-known tetesept, Merz Spezial, and Brooklyn Soap brands, is one of the leading providers of innovative and high-quality healthcare, wellness, and beauty products on the mass market in German-speaking countries. Merz Consumer Care is characterized by its extremely agile and innovation-driven business organization, its own research and development division, and its production sites in Europe.

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Merz

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Karolina Dzeko-Balke
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Phone:+49 69 1503 2749
Email: [email protected]

Merz Consumer Care GmbH

Corporate Communications
Johanna Hauptenbuchner

Phone:+49 69 1503266
Mobile:+49 172 8956807
Email: [email protected]