05/02/2022 | Press release | Distributed by Public on 05/02/2022 03:38
Corporate News
Frankfurt am Main,May 2, 2022
As an experienced manager for consumer beauty care marketing and sales, Xenia Barth is taking over the management of Merz Consumer Care.
From now on, Xenia Barth will be responsible for Merz Consumer Care GmbH, a company of the Merz Group, as the CEO and Managing Director. With its tetesept, Merz Spezial, and Brooklyn Soap brands, Merz Consumer Care GmbH is one of the leading providers of healthcare, wellness, and beauty products on the mass market in German-speaking countries.
Xenia Barth (47) has over twenty years of professional experience in the national and international consumer goods industry, in the field of beauty care with a focus on marketing and sales. "We're pleased to have an excellent leader for Merz Consumer Care in Xenia Barth. With her outstanding expert know-how and management competencies, she will provide an important impulses and continue to accelerate the strong development we have experienced over the past few years," says Phillip Burchard, CEO of the Merz Group and Chairman of the Shareholders' Council.
Most recently, Xenia Barth worked as the Managing Director for Reckitt in Germany and was also responsible for business in Scandinavia, Switzerland, and Austria as a Regional Director. For several years prior to this, she occupied various posts with increasing responsibilities at Henkel, where her professional career initially began with different roles in marketing and sales in Germany. After a stint as the Marketing Director in Barcelona, she returned to Düsseldorf, where she continued to expand her responsibilities within the company. Following her position as General Manager Beauty Care in Mexico, her final post at Henkel was Vice President Beauty Care Marketing in the USA.
From now on, Xenia Barth will be responsible for the entirety of Merz Consumer Care as the CEO and Managing Director. After CEO Frank Baldauf unexpectedly passed away in July 2021, Steven Potschull, Sales Director D-A-CH, took over management as the interim director of Merz Consumer Care. In addition to Sales D-A-CH, he will be responsible for the areas of Digital Transformation and Technical Operations, which will move him up into the management of Merz Consumer Care, where he will report to Xenia Barth.
Linkedin / www.tetesept.de / www.merz-spezial.de / www.bklynsoap.com/
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