One taste is all it takes with new Blue Buffalo cat food

innovation

You may knowBlue Buffalo as a dog food company, but dogs are notthe only furry friends BLUE isfeedingand treating.

Blue Buffalois relentlessly focused on naturalizingcat food.

Now, with a culinary breakthrough, Blue Buffalo is unveiling BLUE Tastefuls, a new portfolio of wet cat food specially crafted to entice even the pickiest of cats.

Tastefuls delivers onBLUE's True BLUEPromise of usingthe finest natural ingredients - real meat as the first ingredient, no chicken or poultry by-product meals, no corn, wheat or soy and no artificial flavors or preservatives.

'At Blue Buffalo, we love our pets like family and feed them like family,' says Elizabeth Fulmer, product innovation lead at Blue Buffalo who led the development of Tastefuls. 'That means never compromising our high quality and nutrition standards while at the same time working tirelessly to ensure even the pickiest of cats love the delicious taste of our recipes.'

Tastefuls includescuts like silky smooth paté, flaked entrées and tender morsels.

• BLUE Tastefuls Patés: Even finicky felines can't resist these tempting recipes starting with delicious beef, chicken, salmon, turkey or whitefish. The chicken flavor is available in three different life-stage formulations for Kitten (with DHA to support cognitive development); Adult (packed with protein, vitamins and minerals); and Mature (to help older cats stay active with energy from high-quality proteins and complex carbohydrates).
• BLUE TastefulsFlaked Entrées: High-quality chicken, fish, salmon or tuna is the first ingredient in scrumptious gravy with brown rice and sweet potatoes.
• BLUE TastefulsTender Morsels: Mouthwatering real chicken or tuna is the first ingredient in these delicious entrées served in savory sauce with wholesome brown rice and sweet potatoes.

BLUE is now in-market with a fully integrated 'One Taste is All It Takes' campaign including a TV adfeaturing ESPN host and BLUE pet parent Nicole Briscoe, plusreal pet parents, which was successfully and safely filmed during the COVID-19 pandemic.

You want healthy ingredients for your cat. Your cat just wants it to taste good. Watch as pet parents discover the best of both worlds with BLUE Tastefuls, t…

BLUE Tastefulsis available for purchase at retailers nationwide, including Amazon, Chewy, Kroger, Meijer, Petco, PetSmart, Publix, Target, Walmart and other retailers.

To learn more about BLUE Tastefuls, visit BLUETastefuls.com and follow Blue Buffalo on Instagram at @bluebuffalo, Twitter at @bluebuffaloand Facebook at Facebook.com/BlueBuffalo.

If you are a pet parent to a finicky feline, share a video ofyour cat trying BLUE Tastefulsusing the hashtag #MyCatLovesTastefuls.

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