Xiaomi Corporation

07/28/2021 | Press release | Distributed by Public on 07/28/2021 07:23

Grammy-nominee Mahalia’s Latest Music Video Shot Entirely on Mi 11 Series

Grammy-nominated British singer Mahalia filmed her newest single, 'Whenever you're ready' entirely on Xiaomi's creator-focused Mi 11 Series, a real testament to the fact that creativity is available to anyone. Captured on a budget, the production team aptly chose the film-grade yet affordable Mi 11i smartphone, which is known for flagship-rivaling features - namely sporting a powerful Snapdragon 888 chipset and a 108MP triple-camera setup.

The production of Mahalia's music video from front-to-end was documented in a behind the scenes film that offers an intimate glimpse at Mahalia's creative process, and a look into just how a smartphone as accessible as Mi 11i was able to pull off visualizing a Grammy Award nominee's comeback single.

'Shooting an entire music video on a phone sounded like a crazy idea at first, but the moment I got to set I was blown away by the Xiaomi quality and I'm so happy with the outcome!' said Mahalia.

The behind-the-scenes film also kicks off Xiaomi's new video series called 'Focus' that will give stage to young up-and-coming artists and video creators from all over the world and will focus on their vision and journey within the context of shooting world-class videos on smartphones.

Mahalia's music video is directed by Alex Motlhabane of the British director duo The Rest, who has previously worked with global stars like A$AP Rocky, Slowthai, Skepta and others. Pieter Snyman, who has also served as DOP on numerous international projects, took charge of camera work.