SPH - Singapore Press Holdings Ltd.

09/29/2017 | Press release | Distributed by Public on 09/28/2017 20:01

The All-new Her World: A New Masthead, New Look, New Point of View, and a New Wedding Edition

Singapore, 29 September 2017- Strengthening its leading position as the No.1 women's fashion, beauty and lifestyle title, Her World - Singapore's largest women's magazine - is refreshing its design, content and logo! The refresh takes place on both its print and online platforms, and consolidates its branding to bring greater focus and engagement to advertisers and readers, a total audience reach of over one million*.

The October 2017 print issue, which hits newsstands on 29 September, has a new masthead, new fonts, a fresh design and a new tagline. It is a collectible issue with three different covers paying tribute to fashion's three new styles: minimalist, vintage and eclectic. At the same time, the facelift extends to Her World Online, which builds on its strength as an authoritative and credible source of consumer fashion and beauty content. The new site reinforces this with more in-depth beauty product reviews, Editor-approved buys, #busygirl hacks, and beauty video tutorials. Aesthetically, the site is cleaner, easier to navigate and will be a visual feast of well-curated images.

Both platforms now boast the new logo - Her World's eighth in its 57-year print history. The two-colour, two-letter masthead is made up of the letters H and W, and stands out more definitively on both the magazine cover and website.

The magazine also has a new tagline: Useful, Inspiring, Empowering - the three attributes that define how content is crafted on fashion, beauty, lifestyle and trending women's issues in Her World.

With the same incisive and authoritative voice that Her World is always known for, its mainstay features continue to be insightful, trendsetting and relevant to the wide spectrum of busy but still style-conscious readers.

In the spirit of this refresh, Her World will be collaborating with Singapore Fashion Week as a strategic partner. On 26 October, Her World will present the opening show at the annual fashion event with a bold new collection by Lai Chan, one of Singapore's most respected designers.

Penelope Chan, Her World Executive Editor, said: 'With this new look, Her World continues to be the Singapore woman's favourite and essential guide to living her best life now, with confidence, optimism, positivity and a sense of fun.'

Maureen Wee, Managing Director of SPH Magazines, said: 'The Her World refresh is about our continuing focus to generate excitement and stay the number one choice for our print, digital and online audiences. Her World strives to empower our audience to make the best choices and is the brand that curates the top fashion, beauty and lifestyle trends. This consolidation improves the brand's potential for audience engagement in many ways, and the team is excited by the conversations that will take place as a result.'
A new bridal magazine

In addition, Her World's wedding magazine Her World Brides will be launching the biannual Her World Brides LUXE edition on 6 October. Tailored to the tastes of the modern, discerning millennial bride, it is the ultimate guide to the best haute couture gowns, most covetable high jewellery, and other useful content that will guide modern brides through the practical details of a luxury wedding. The magazine will also be online to directly address the changing needs of savvy brides, and keep them fully engaged with daily content and updates. Her World Brides LUXE publishes every October and April. Her World Brides continues to be published every March, June, September and December.

*Total audience reach includes readers across Her World's print, tablet, event database, website unique visitors and social media platforms in a month.

Please download Her World October 2017 images here: https://we.tl/GfjCWftryh

Co. Regn No.: 196900476M

For more information, please contact:

Chua Pei Ling
Corporate Communications & CSR Senior Executive
Singapore Press Holdings Limited
DID: 6319 1895
Email: [email protected]

About Her World

The voice of the Singapore woman, Her World is the magazine for the stylish achiever. It is the authority on fashion, beauty and lifestyle trends, and offers empowering content on women's issues, covering them with depth and style.

Her World is the best-read women's magazine in Singapore, with a readership of 128,000, based on the Nielsen Media Index 2015. The authority on issues that matter to the Singapore woman, Her World holds the key to understanding why women think the way they do, say what they say, do what they do, and buy what they buy.

Her World provides in-depth features, interviews and provocative reads on issues and stories that capture the pulse of the modern woman. Its fashion section is filled with designer and high-street must-haves for work and play. Her World's range of content includes trend reports, insider fashion and beauty tips, and insightful columns on career, money, love, sex, travel, food, motoring, IT and more.

Her World also has editions in Malaysia, Indonesia, Thailand and Vietnam.

About SPH Magazines

A leading publisher in Singapore and the region, SPH Magazines Pte Ltd is a wholly-owned subsidiary of media organisation Singapore Press Holdings Limited.

With a proven track record for sterling editorial content, award-winning designs and creative solutions, SPH Magazines together with its subsidiaries, Blu Inc Holdings (Malaysia) Sdn Bhd, Blu Inc Media (HK) Limited and Blu Inc Media China, raise the bar as a dynamic publisher. In its stable are about 100 titles in the region, in English, Chinese and other languages, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, automobile, parenting, decor, new media and business. All the newsstand publications, including flagship title Her World, and other titles such as Female, Cleo, The Women's Weekly, Harper's BAZAAR, Cosmopolitan, The Peak, ICON, Home & Decor, Nuyou, Torque, Asia-Pacific Boating, AsiaSpa and LP Luxury Properties are among the highest-circulating titles and best-read in their
respective lifestyle categories.

In addition, websites such as herworldPLUS.com, HardwareZone.com and Luxury-Insider.com have extended its reach online, engaging readers with interactive content, capturing audience beyond print.

SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collaterals to meet their business needs. clickTRUE Pte Ltd, an associate company of SPH Magazines, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.

With a vision to continue regional growth, SPH Magazines is set to hold a leading position in publishing in Asia, with a presence in China, Hong Kong, India, Indonesia, Thailand, Malaysia, The Philippines and Vietnam.

As a Publisher of Choice, SPH Magazines aims to deliver the best to meet the diverse needs and interests of readers and advertisers.

Visit www.sphmagazines.com.sg for more information.